Suppose that you need to develop a plan for a new product to be introduced into the national market next year. The plan for the introduction should include the expected results (objectives), market targets, actions, responsibilities, schedules, and dates.

The plan indicates details and deadlines, product plans, a market introduction program, advertising and sales promotion actions, employee training, and other information necessary to launching the product.

The plan needs to answer a series of questions—what, when, where, who, how, and why—for each action targeted for completion during the planning period.