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Web page banner ads, which act like small billboards containing graphics and an advertising message the benefits of banner advertising, include increased brand recognition, exposure and possible revenue gained through purchases by consumers. Banners can be created in different sizes and placed in various positions on your Web site. Some banner advertisements are designed just for viewing, while others provide a link to the home page of the product or service being advertised.
When designing a banner advertisement. Determining how you would like your company to be recognized plays an important role. For example, Deitel & Associates, Inc. could use its signature bug logo on every banner, enhancing brand recognition. Inventive color schemes and movement will also grab a viewer's attention. Movement can include flashing, scrolling text, pop-up boxes and color changes. A pop-up box is a screen containing an advertisement that appears separate from the screen the user is viewing. The box pops up randomly or as a result of user actions.
Before placing banner ads on Web sites, note how many ads these sites already carry.
Many consumers are annoyed by Web sites cluttered with ads. Try different positions on Web pages and analyze the results to determine what position gets the greatest number of click -through.
After selecting where to place your banners, you will have to choose a method of payment. Some sites will post your banner advertisement during specific times. Advertising space is normally more expensive during peak traffic times. Exchanging banners with another site is also an option. Some sites will carry your banner ads for free. 10
Although recent studies have indicated that banner advertisements are losing their effectiveness,11 these ads still lead to recognition and possible purchases find should be a part of your marketing strategy. A few of the many sites dedicated to banner advertising are www.adbility.comandwww.bannertips.com
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