Another strategy for shifting away from dependence on one product is to expand the product mix offered to the firm's target market. In the 1980 Maytag, the washer and dryer manufacturer, added to its appliance offering by acquiring lines of ranges, ovens, refrigerators, and freezers. Use of common distribution channels, promotional support, research and development; and production technology are among the possible advantages of this strategy. New, products can be developed internally, although acquisition may be faster. Resources are necessary to support either alternative