New Products for Existing Markets
Obtaining Competitive Advantage
ORGANISATIONAL CHANGE
Performance Outcomes
Positional Advantages
Sources of Advantage
Strategic Business Unit
STRATEGY ANALYSIS AND CHOICE
Strategy Does Matter
Strategy Issues
Sustaining Competitive Advantage
The Capabilities Approach to Strategy
The Develop Strategy
The Harvest Strategy
The Stabilise Strategy
The Turnaround Strategy
Vertical Desegregation
What Is Business Strategy
