In an effort to synthesize the different classifications like those discussed above, Herbert and Deresky propose four generic strategies: develop, stabilize, turnaround, and harvest the classification scheme have the following features:
1. It is based on common (or overlapping) variables and characteristics of strategic types in other models.
2. It proposes strategies that are independent of other strategic, environmental situations, or organizational or product development stages. Thus, a harvest strategy could occur within a rapidly developing business.
3. It encompasses/explains major and common types of generic strategies and their characteristics .It has been tested using data from a sample of companies. Consistent and interrelated findings were found in the research, results.34