Business strategy consists of the decisions made by lop management and the resulting actions taken to achieve the objectives set for the business.

The major strategy components and several key issues related to each component are shown in Exhibit 2-1.

The issues highlight important questions that management must answer in charting the course of the enterprise. Management's skills and vision in addressing these issues are critical to the performance of the corporation. Essential to corporate success is matching the’ competitive advantage of the organization with opportunities to achieve long-term customer satisfaction,