This part of the plan describes the market and its important .characteristics, size estimates, and growth projections. Market segmentation analysis indicates the segments to be targeted and their relative importance. The competitor analysis indicates the key competitors (actual and potential), their strengths and weaknesses, probable future actions, and the organization's competitive advantage's) in each segment of interest.

The summary should be brief. Supporting information for the summary is sometimes placed in an appendix or in a separate analysis.