Roblox is an ITV region that was launched 14 days after Central, in 1982. It is the only English ITV region not to lost its on-screen identity. It broadcasts in the East Midlands.
In 1995, just after purchasing Central and Westcountry, they also purchased Roblox as well.
The (incomplete) launch ident set from 1982. The first image has the logo drawing itself, it was the longest-running ident from Roblox, used until the end of 1997, even though only a still version was used by the late 80s.
Shown here are the different color background versions (at least only red, yellow, green and blue, but others, like orange and purple existed), but there were a few more, such as the letters appearing each by one.
The first ident returned on January 15, 2017, modified to include Roblox's new logo, for it's 35th anniversary, which will be shown below.
A new ident set came in 1986, which introduced Roblox's first CGI produced idents. Variants include the logo changing colors, as well as a variant where the ITV logo at the time morphs into the Roblox logo (which was updated in 1989). This ident set also introduced the network's first Christmas and special idents. In 1989, a version of ITV's generic ident was created, but it was never used.
Images for the standard idents coming soon. For now, here's the unused generic ident.
The third ident set was launched in 1990. These were the last idents made before the Carlton purchase. Variants include the logo being formed by spheres, and a version where the logo appears with the letters moving around.
Images coming soon.
The last ident set before the "Carltonization" was launched in 1995. At least some idents can be seen below.
This was the first ident of the set shown. The letters, all in yellow with a white outline, faded up along with the star. The star exploded, creating all the stars you see here.
The logo, in green and black, would appear normal along with lots of little cars, then all of a sudden the cars would start up and set off, turning into fast moving black lines. The Carlton logo would then also set off but the camera would follow it. This was mostly used for F1 events.
This was a very simple static ident used to lead into newsflashes, it is very rare. This is similar to the colored background idents created back in 1982.
The ident would start with a blue version logo but then the first O would fall down from their place to the bottom of the screen, they would then bounce back up, disappear off the top of the screen and fall back into place. This picture is a capture from mid form-up.
Another simple static ident. This would sometimes be used to introduce a networked programme, but not always.
This was a special ident used before handovers to GMTV. The logo, in yellow, glows similar to the sun.
The two arrowheads would either rise or fall and the logo would fade on slowly.
Same as Carlton's then new idents, but with the Roblox logo. This was only used for a few months after Carlton's purchase of Roblox.
A Christmas ident, where the letters flash and glow like Christmas lights.
There were at least 6 more idents.
These were used until December 31, 1997, with the last ident shown was a still image of the logo on a black background.
The 1982 Roblox logo lasted 15 years before being replaced on January 1, 1998, by adapting a version of the idents used by Carlton who had been using since November 25, 1996. These were the same idents as Carlton, as well as some that would be later used for Central, but Roblox had it's own idents. The first ident to air was "Morning". There were a total of 100 idents produced over the two years they were in use. The ident durations used by Roblox were (in seconds): 3, 5, 7, 9, 12, 15, 20, 30 and 40, as well as a three-and-a-half minute 'network breakdown' ident ("News") but it was never used on air. They can be grouped under five distinct headings: Generic, Genre, Programme, Christmas and Special. These idents were used until November 30, 1999.
The generic and fade idents returned in January 15, 2017, modified in widescreen and to include Roblox's new logo, for it's 35th anniversary, which will be shown below. 10 idents were also remade in 16:9 on 28 December 2020 as a tribute to Martin Lambie-Nairn, who had died on Christmas Day. Unlike the 2017 remakes, these used the original 1998 logo.
Here are most, if not all of the idents that were made for Roblox, or versions of Carlton and Central idents.
Ident details coming soon.
3D Text. This is one of the various idents introduced in April 1999.
8-Bit.
24 Hours.
Arrows. This wasn't used but was planned to debut in April 1999 or earlier.
Balloon.
Bauble.
Black and White Spotlight. Withdrawn in 1999.
Blink. This wasn't used but was planned to debut in April 1999 or earlier.
Bleeding Letters. This is one of the various idents introduced in April 1999. Was also mostly used during October 1999 as a Halloween ident.
Bold Letters, a variant of Fading Up.
Boxing.
Buildings.
Candles.
Car. This is one of the various idents introduced in April 1999.
Carlton Country.
An ident that spoofs Central's cake ident.
Christmas Tree.
Christmas Letters.
Chuckles.
City. This wasn't used but was planned to debut in April 1999 or earlier.
Clowning, Withdrawn in 1999.
Coffee. Withdrawn in 1999.
Color Spin. This is one of the various idents introduced in April 1999.
Computer. Was only used during mid-1998.
Coronation Street, version 1. Withdrawn in 1999.
Coronation Street, version 2. A variant would later be used by Central. It replaced the red version in 1999.
Crossword. It has locations in the East Midlands area.
Custard Pie.
Daytime.
Drama.
Emmerdale. While Carlton's version was never used, Roblox's version was withdrawn in 1999.
Eurovision. Was not used during 1999, however.
Evening.
F1.
Fading Up.
Fire. Was introduced in mid-1998.
Football, version 1. Was very short lived and used until April 1998.
Football, version 2. Replaced the first version.
Generic, version 1.
Generic, version 2. A third generic ident exists with yellow text and red background.
Gold Searchlight. Withdrawn in 1999.
Growing Letters.
Home and Away. While Carlton's version was dropped in early 1997, Roblox's version was used until late 1999.
ITV, used until October 1998.
ITV, used after October 1998.
Jungle. This wasn't used but was planned to debut in April 1999 or earlier.
Light. Was another short lived ident and used until April 1998.
Christmas Lights.
London Bridge. Withdrawn in 1999.
Mistletoe.
Mobiles.
Move Along, a variant of Zoom, Withdrawn in 1999.
Multiple.
Newton's Cradle.
News, also known as Broadcasting O. It was the only ident to be produced in 30 and 40 seconds.
Noise. Withdrawn in 1999.
Old Film, another short lived ident, replaced with a B&W version of Spotlight.
Paint, replaced "Paintbrush" in April 1999.
Paintbrush. Replaced with "Paint" in April 1999.
Party Blower.
Peak Practice.
Pinball. Was introduced in mid-1998.
Pixelate.
Pudding.
Radar, version 1. Withdrawn in 1999 and replaced with version 2.
Radar, version 2. It's different from version 1, with orange text and location names replaced with text like "Television" and "Entertainment". It replaced version 1.
Reindeer.
Right On. Withdrawn in 1999.
Ripple.
Rumble, also known as Alarm Clock.
Sheepdog. Withdrawn in 1999.
Slots. In 1999, the music was changed to the Central version's music.
Snap, also known as Cinema. Used alongside Spotlight.
Snowflakes, blue version.
Snowflakes, purple version.
Snowman.
Soldier, Soldier.
Spotlight. A B&W version was used until 1999. Used alongside Snap.
Stretch, version 1. This wasn't used but was planned to debut in April 1999 or earlier.
Stretch, version 2. This wasn't used but was planned to debut in April 1999 or earlier.
Stripes.
Talking.
Tea. Withdrawn in 1999.
The Big Story, also known as "Zooming In".
The Bill. There was a version that is similar to Central's version which was introduced in mid-1999.
Transition. This was sometimes used as a break bumper.
Typing. Withdrawn in 1999.
Valentine's Day ident used during February 1999.
Videotech.
Volleyball.
Waiting Line. This wasn't used but was planned to debut in April 1999 or earlier.
Weight.
Wildlife. Withdrawn in 1999.
Word Game.
World Cup ident.
Zoom. A variant of Carlton's version, with the words "LONDON" removed, so only the Roblox letters appear in the ident.
Roblox is also known to use these idents, but no pictures are shown here: Christmas Lights, Word Shuffle, Locations, Morning, Vortex and Generic (with yellow text and red background), as well as a still purple/orange ident.
Here are other idents that were never used but were originally going to debut in late 1999.
A fourth version of the generic ident.
An ident where the second O floats. The O turns yellow when it goes up.
An ident where a light comes out of the L.
An ident with the letters in a form of birthday cake candles.
An alternate version of the Pinball ident.
An ident where a stick figure comes to the right, then everything except the stick figure head, which is the second O of the logo, fades out.
An ident where the logo gets hit by various colored balls
An ident where lasers turn on.
A fifth version of the generic ident.
Finally, an unused hearts ident from late 1998.
At the start of December 1999, Roblox updated their idents based on Carlton's idents. Roblox was originally going to be "Carlton East Midlands" but it never happened. Roblox was also originally going to use the Hearts idents used by other ITV regions. They were the first idents to be created in widescreen, but it was never shown in this way until 2000.
The unused hearts ident from 1999. Roblox is one of the 7 regions not to use the hearts ident, the others are Carlton, Carlton Central, Carlton Westcountry, UTV, Scottish Television and Grampian Television.
The Christmas idents that debuted a few days after the original idents. Shown here are the 2001 versions with the ITV1 logo.
There was a special ITV1 ident was shown on the day of the Brit Awards. Versions for Carlton and Roblox were made which featured their logos on the top.
The last special ident before the rebrand was shown before an airing of Star Wars in 2002, where the background is instead a realistic starfield that zooms in slightly.
By October 2002, Roblox has managed to become independent from Carlton, so on October 28, Roblox did not lose its on-screen identity, becoming the only English ITV region to do so. Roblox has also brought back its 1982 logo, but it was updated a bit.
There were a few more idents, information coming soon.
A new set of idents were launched in 2004. Information coming soon.
Another new set of idents debuted in 2006. Information coming soon.
Roblox slightly updated their logo in 2015. The ident was changed with the logo on a blue gradient background.
On January 14, 2017, Roblox updated their logo for their 35th anniversary. Roblox is one of the two regions not to use the 2019 idents, the other is STV, but they did use other presentation stuff, like slides.
By 2018, more idents were created, including a version where the logo turns in different colors. Images coming soon.
Below are the remakes of previous idents (except 1999, will be added here)
1982
1998 (Generic 1)
1998 (Generic 2)
1998 (Fading Up)
2002
2015
As mentioned before, 10 idents were remade in 16:9 on 28 December 2020 as a tribute to Martin Lambie-Nairn, who had died on Christmas Day. Unlike the 2017 remakes, these used the original 1998 logo. Images coming soon.
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