INTRODUCTION

The purpose of games are to entertain, but advergames (acronym for advertisement and games) advertises for causes or products and entertains. In Danish reklame-spil.

Key theories or ways to evaluate advergames

• Simple message or complex message
• Simple gameplay or complex gameplay
• Explicit commercial or hidden commercial

Other concepts

• Gamification: The use of games or game methods for other purposes than games and entertainment. Example: Tripadvisor
• In-game advertisement - in the game, there is placed a commercial (See the Obama example above)
• Gameplay - the overall game idea
• Game mechanics. Each little activity, which contribute to making the game fun, points, firearm, movements of avatars etc.
• Edutainment - combination of education and entertainment

https://nordjyske.dk/nyheder/spil-en-reklame/e76d26d7-163d-42c6-90a8-a35922a9b042

CHALLENGE

• Play the games and try to characterize it using as many concepts above as possible. Do also apply the critical thinking skills.

1. McDonalds Game

2. PengeBy (only in Danish)

3. Chimney Challenge

4. Americas Army

5. Airforce test (Danish only)

6. Guldkorn-expressen (Danish)

• Make your own ADVERGAME, using Scratch or similar environment. See the tutorial about game design!

EXTRAS

• Game Design
• Innovation
• Design Thinking
• Critical thinking