INTRODUCTION

The 4P Evaluating innovation

A very nice way to evaluate innovation is the 4P model.

We can talk innovation in 4 ways (se explanations in the video above (only in Danish)

• Product
• Process
• Position
• Paradigm

CHALLENGE

Try to characterise some of the following innovations, using the 4P model.

• Jeans
• The computer
• The electrical bicycle

EXTRAS

Design Thinking