Marketing Plan
Products: Roaring coasters provides a safe, fun, and inexpensive location for friends and family to go to. The culinary choices at this theme park rival some of the greatest restaurants in the world. They undergo rigorous inspection two times a week and serve only the freshest ingredients. Besides the food, all the products at Roaring Coaster are marketed towards and built based on the idea of sturdy but stingy. This means that we would have cheap but extremely well made products. Built off of these toys and models, we hope to entrance the children into the 1920s and bring the parents along too, to visit a time long gone. Of course, for the older teenages, there are new novels everyday in print based off the era of the 1920s. For example, they can enjoy a satirical piece that explains the surprising influence of the First Red Scare, or they can marvel at the audacity of the stockbrokers an businessmen in the period before the Great Depression in the novel detailing one such broker's rise and fall. The models are perfect for the adults in the group, because of it's sturdy build and fine detail, it is not an item easily appreciated by children. With these lines of models, there will always be separate types for those interested into different areas of the 1920s.
Features and Benefits: The theme park is special because it makes learning about history a thrilling ride! By designing rides around historical events kids will be more eager to learn about history. Our product will educate and entertain guests of all ages for a small fee. With each toy, with each model, with each book, we here at Roaring Coasters strive to make sure that the guests are not JUST having fun. We are very proud to state that with our merchandise, as with our park, the guests are actually learning. The use of the Tommy-Guns as toys brings to light the barbaric ways of combat in the 1920s with the extremely accurate replicas of the complete chaotic barrage of bullets from the original guns. The scale replicas of the Model T and saxophone both come with cards carrying information about the origins of the model and the origins of what the model is based off. With the saxophone, which actually plays music from the time period, it educates the masses on the cultures of the past and the origins of what has became a globally loved genre.
Customers: The main demographics for this park would be young middle class children whose parents have enough money to go to theme parks. Another demographic for this park is also elderly people who have fond memories of the roaring twenties, these old people would then hopefully bring their grandchildren. We cater to both boys and girls, young and old, rich and poor. Everyone should have a blast at Roaring Coasters, and even though it is located in the middle of San Jose, it is not oriented more towards the rich than the poor. The reasoning for this is not to ostracize the poor, but to create a central location where everyone from around the world can reach Roaring Coasters. SFO is rated on of the best airports in the world, allowing over 50 million passengers to pass through per year. Because of this closeness to the airport, access from other countries is simple to create. Also, with the average household, given both San Francisco and San Joes' large population, there will be easy access for many families to visit.
Niche: Our park was created to increase the public's knowledge about the roaring 20's. We provide amazing rides that encourage learning about historical events, shows that properly emulate the entertainment of the 20's, and food that is taken directly from the time period. We strive to include all necessary amenities for every single audience who would ever enter Roaring Coasters. Making sure that our guests are taken care of is what sets us apart, we here at Roaring Coasters are family, and we hope you join ours too.
Competitors: Even though we have competitors, we all share the same purpose. We all want to spread the love of history and teach the masses about this time period in a fun but educational way in a family friendly amusement park. Compared to other groups, Roaring Coasters has a higher concentration of restaurants and food options throughout the park. This means that while some parks may have only one restaurant, Roaring Coasters has three restaurants spread out in different lands, offering a wide variety of cuisine from fine dinning, pub food, and a relaxed fast-food-styled restaurant. With our ride varieties of rides, that extend outside of the individual lands and link with each other, our park creates a sense of inter connectivity between lands.
Promotions: Using TV and internet advertising, our theme park will be attracting people from all corners of our state. By placing advertisements for our parks in children's programming, we can get children to begin asking their parents if they can go to our theme park. We can also place ads for our park in elderly folks programming to get them wanting to want to take a blast to the past. We want our customers to view our park as a wholesome, clean, and family friendly theme park. We provide rides for all ages and are very accommodating for younger guests. After careful analysis of our target audience through surveys, middle class children, it became obvious that a majority, 64.3% to be exact, hear about new theme parks through the radio or online. Because of this, we will focus in two specific markets online for marketing. Given the extent that radio was selected, we will pay for ads in music streaming services like Spotify, Google Play Music, Pandora, and others. Because there are 5 million videos on Youtube watched a day based off their own analytics, ad placement there would also be beneficial. Social media is also the second location of interest with the intensity of the differing websites. Going of statistics about the amount of market share of the major social media websites by Statista, it seems that the order of importance for ad revenue and pulling people to the park would be first Facebook, then Instagram, Tumblr, Twitter, Snapchat, and finally Pinterest. With the use of these two areas of marketing, we hope to pull guests to "Roaring Coasters, the one stop spot for the 1920s!"
