Requirements on How to Pick the Right Journal

Requirements for a hands-on session on “How to pick the right journal”

Requirement: Title, Abstract (unstructured), Keyword of a research paper

All participants of the FDP should use at least one of the following approaches and keep the information/text handy for the FDP.

1. Method 1: Choose any of your existing research papers, which could be "in progress" or any published work

2. Method 2: Choose any of the research papers from your respective area

3. Method 3: Use the following details of my research paper 

Example 1

Sankaran, R. and Chakraborty, S. (2020), "Why customers make mobile payments? Applying a means-end chain approach", Marketing Intelligence & Planning, Vol. 39 No. 1, pp. 109-124. https://doi.org/10.1108/MIP-12-2019-0622. (Emerald, ABDC Category-A)

Title: Why customers make mobile payments? Applying a means-end chain approach

Abstract: This study aims to explore the motivational factors (or value components) using a consumer-centric view to enable consumer make mobile payments (mPayments). Means-end chain (MEC) theory, an exploratory approach was employed to understand personally relevant reasons for consumer use mPayments in India. In addition, the MEC phenomenon was investigated by examining the relationships among the three layers Attribute-Consequence-Value (A-C-V). The study revealed the most important attribute to be handling money, followed by ease of use (consequence) and convenience as value. There was a wider recognition and penetration for acceptance of mPayments in smaller amounts or micro-payments with vendors, specifically in urban cities. This research is the first of its kind wherein the concept of MEC has been utilized to evaluate why consumers make mPayments and demonstrate a novel approach to explore consumer insight into this domain.

Keywords: Mobile payments, Means-end chain, Laddering, Qualitative

Example 2

Sankaran, R., & Chakraborty, S. (2022). Factors Impacting Mobile Banking in India: Empirical Approach Extending UTAUT2 with Perceived Value and Trust. IIM Kozhikode Society & Management Review, 11(1), 7–24. https://doi.org/10.1177/2277975220975219

Title: Factors impacting mobile banking in India: empirical approach extending UTAUT2 with perceived value and trust

Abstract

The aim of this research is to study the factors impacting usage of mobile banking (mBanking) by consumers in India. The study adopts the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) with Social Value (SV), Monetary Value (MV), Emotional Value (EV), Quality Value (QV), Trust and the moderation effect of gender. Online and offline survey methods were used to collect primary data from 457 Indian consumers using mBanking. SPSS AMOS was utilized to empirically validate the conceptual model, test research hypothesis and moderation effect. The factors effort expectancy (EE), monetary value (MV), emotional value (EV), quality value (QV) and trust (TR) were found to be significant on behavioural intent (BI), whereas performance expectancy (PE) and social value (SV) were not found to be significant. Banking organizations can formulate strategies to attract new consumers and continue to engage in retaining consumers in using these influencing factors to adopt mBanking and other related mobile financial services (MFS). The study integrates perceived value components and trust with UTAUT2 to form a comprehensive model for examining mBanking adoption.

Keywords

Mobile banking, UTAUT2, Perceived value, Trust, Moderator, Gender

Example 3

Sankaran, R., & Chakraborty, S. (2023). Measuring consumer perception of overall brand equity drivers for m-payments. International Journal of Bank Marketing, 41(1), 130–157. https://doi.org/10.1108/IJBM-03-2022-0113

Title: Measuring consumer perception of overall brand equity drivers for m-payments

Abstract

The objective of this study was to investigate the relationship between various drivers of consumer-based brand equity (CBBE) for m-payments and to demonstrate practical relevance. The study examined the indirect relationship between m-payment drivers and satisfaction and their subsequent association with brand equity drivers in the context of m-payments. A survey was administered to a total of 725 respondents. Structural equation modeling, SPSS AMOS and a multi-mediation model using process macros were used to analyze the primary data. The results of this study corroborate the post-use driver (satisfaction) and trust mediates drivers of m-payments (perceived usefulness and perceived ease of use) with overall brand equity. Satisfaction and trust exert a positive influence on overall brand equity, and this research will help organizations devise strategies to retain consumers, offer loyalty schemes and brand effectively to bundle services. Novelty was achieved in this study by extending the technology acceptance model to determine the association between m-payment drivers and satisfaction and their subsequent association with overall brand equity, thus providing practical implications.

Keywords

m-Payments brand equity, Mobile payments, Consumer-based brand equity, Satisfaction, Multimediation, Brand loyalty, TAM