Dr. Raja Sankaran (PhD IIM-Ranchi) is an Associate Professor in Marketing Management at CMS Business School, Jain (Deemed-to-be University), Bengaluru, teaching Research Methodology and various subjects in Marketing Management, International Business, and Strategic Management. Earlier, he was an Assoc. Professor at ISME, Bengaluru and Alliance University, Bengaluru.

He has over 3 decades (32+ years) of industry experience and teaching experience. He has held management positions with multinational companies (MNCs such as CSC and NIIT) in service delivery roles before moving to academics. In CSC, he was posted in the UK in the role of Account Lead and General Manager. He has implemented three six-sigma projects, resulting in account savings and improved service delivery for National Grid, UK account. He has presented a case study on a 6-Sigma project in an international setup in CSC. He has conducted 100+ corporate training in enterprise management in 30+ countries worldwide (USA, Asia-Pacific, African countries), and was posted in Australia. He began his career with Hinditron & EMCO, marketing Automated Test Equipment manufactured worldwide.

Education:

• PhD in Marketing from the Indian Institute of Management (IIM), Ranchi

• Masters in Business Administration (MBA) from Birla Institute of Technology 

• B.Sc. (Electronics) from Delhi University

PhD Thesis: His PhD thesis comprises the following 4 studies (including qualitative and quantitative methodology).

• Study 1-Qualitative study on mobile payments employing the Means-End Chain approach and laddering interview

• Study 2-m-banking adoption in India, a quantitative study using SEM & Moderator

• Study 3-mPayments Quantitative study focusing on post-use dimension using multi-mediation model

• Study 4-mPayments Consumer Based Brand Equity (CBBE) using SEM & multi-mediation

Research Papers: He has published research papers in ABDC journals, Marketing Intelligence & Planning (Emerald, ABDC - A ranking), International Journal of Bank Marketing (Emerald, ABDC-A ranking), International Journal of Knowledge and Learning (Inderscience, ABDC-ranking C) and IIM Kozhikode Society & Management Review( Taylor & Francis, ABDC-ranking C). He has been awarded "Best Research Paper-Winner" for the research paper presented at the Jamnalal Bajaj Institute of Management Studies (JBIMS) International Research Conference, Mumbai.

Reviewer of various ABDC Journals:

Journal of Brand Management, Springer 

Marketing Intelligence & Planning, Emerald

IIM Ranchi Journal of Management Studies, Emerald

Asia Pacific Journal of Marketing and Logistics, Emerald

Courses Taught: Research Methods, Consumer Behavior, Marketing Management, International Business, Services Marketing, B2B Marketing, Marketing Metrics, and Brand Management.

Conducted Training: Being a certified Certified Unicenter Instructor (CUI), conducted 100+ trainings at 30+ countries worldwide for ~5 years at CA offices in Australia, Singapore, Malaysia and other Microsoft & software development training worldwide at South Africa, Singapore, Dubai and other Gulf, African, Asian countries and at Microsoft office, Dallas, USA and South Korea.

Training & FDPs / Workshops conducted: (a) Workshop on Reliability & Validity (b) A Guide to Publishing Research Papers (c) Overview of Quantitative & Qualitative Research (d) Meet the Mendeley Advisor (e) Managing References and Citations with Mendeley (f) What they don't teach you in a PhD 

The participants were from PAN India including IIM (Ranchi, Kolkatta), IIT (Delhi, Bhubaneswar, Varanasi, Kharagpur), Birla Institute of Technology, NMIMS, NIT, IIFT, LPU, MDU, SRM, SIU, AMU,  Amity, FMS (Delhi), Punjab University, GNDU, HPU, GJU, DAV, Jain, University of Sri Jayewardenepura (Sri Lanka), Asyut (Egypt), Dhaka (Bangladesh), HO CHI MINH (Vietnam), Kandy (Sri Lanka), Lahore and Kathmandu & Biratnagar (Nepal) & other universities 

Research Interests: Area of mobile technology, Consumer Behavior, Service Marketing, Brand Equity, Qualitative Techniques, Means-End Chain, Laddering, Quantitative Techniques, Structural Equation Modeling (SEM), SLR and meta-analysis, Cryptocurrency.

Professional Certification:

• Mendeley Advisor from Mendeley (Elsevier UK) in May 2021

• Business Analytics FDP from IIM Bangalore in May 2018

• Service Executive Leadership Training (SELC) by CSC & Franklin Covey USA in March 2011

• 6-Sigma green belt Certification in 2010

• ITIL Masters Service Delivery Training, from Hewlett-Packard Education in Dec 2008

• Business Operations Management Program in Nov 2007 in the UK

• ITIL Foundation Certification in June 2007

• 7 Habits of Highly Effective People Training by Franklin Covey in Jan 2006

• ISO 9001: 2000 - Internal Quality Auditor Training & Certification, CSC, July 2004

• CUE (Certified Unicenter Engineer), Security Specialist Certification, Computer Associates, USA in 2000

• Certified Unicenter Instructor (CUI) from Computer Associates, USA (while at NIIT) in 2000

• MCP in Windows 2000 & NT 4.0 and MCSD in VB 5.0 & SQL Server 6.5 in 1998-99