Translation Exercise 5
**CONTINUED FROM Translation Exercise 4.
MARKETING TIPS FOR RESTAURANT WEBSITES
Lastly, once your website is set up, it’s important to establish and develop a marketing strategy that will help you stay connected with your customers, notify them about events and special promotions, and more.
7. Link Your Social Media Profiles to Your Website
One of the first things you should do, even before you officially launch your restaurant website, is to create social media profiles on networks where your target audience likes to spend time. This usually includes Facebook and Twitter, but don’t ignore the power of visual networks like Instagram and Pinterest--which are very popular with the food industry.
On top of that, you should also consider registering your restaurant with Google Business and creating a profile on sites like Yelp and Foursquare. Doing so will allow you to stay connected with your customers as well as monitor your reputation and engage with customers by replying to them and addressing their concerns.
Another benefit of linking your social media profiles with your sites is the fact that it will help you organically rank higher in search engines.
8. Track Your Stats
Make sure your website is set up with Google Analytics so you can keep track of page views, the number of visitors, keywords visitors are using to find your website, and more. If you use a booking form, you can even track how well your restaurant site is converting and which pages on your site lead visitors straight to the booking form. It can also give you ideas for marketing material, which brings us to the next tip.
9. Create Content
A blog can do a lot for your website, especially when your restaurant site is brand new. You can share cooking tips on your blog or write about the history of your restaurant. Consider sharing when and why you decided to open it up, how you decided on the name and type of cuisine, highlight your staff, and more. You can also record a video of your food being prepped or how you prepare the restaurant for the daily rush.
But, you don’t have to limit yourself to just blogging. You need to create content for your social media accounts, so don’t be afraid to experiment with different content types. Try going live on Facebook to invite fans to a special event or use Instagram stories to highlight a promotion. Remember to be creative and pay attention to what your audience and website visitors resonate the most with.
10. Start an Email List
An important step of your marketing should include starting your email list as soon as possible. Doing so allows you to send more personal messages to your patrons and let them be the first to know when something is happening in your restaurant. It also allows you to have a group of people you can always count on for feedback by asking them to fill out your survey and send you suggestions on how you can improve your services.
You can get started with your email list using a tool like MailChimp, which is free for up to 2000 email subscribers. You'll also need to come up with an incentive to encourage people to join your list. You could offer them a coupon for a free drink with any meal, free appetizers or extra breadsticks with their order.
11. Remember to Keep Your Site Up to Date
Last, but not least, remember to keep your site up to date. This means that any changes in your menu will need to be reflected on your site as soon as possible to avoid awkward situations. If you regularly host events, make sure the information is current. You’ll also want to ensure your visitors know in advance if your restaurant will be closed during holidays or if you're doing some renovating.
Another point to consider is to occasionally review pages on your site and update them as needed. Consider also updating photos on your site throughout the year.
Finally, don’t forget to review your social media profiles and update the information there as well.
(преземено и адаптирано од tutsplus.com, за образовни цели)