Translation Exercise 3.
Do you want to learn how to create a website that highlights your restaurant's best features while adhering to modern web design trend and sensibilities? We've got the top tips for putting a site together for your eatery right here.
In previous parts of this series, we’ve talked about using an HTML template to create your restaurant website, showcased a number of templates to make the selection easier, and shared examples of visually appealing modern restaurant websites. However, creating a website goes beyond finding an attractive template and customizing it with your colors.
For many people, your restaurant website will be the first point of contact with your restaurant and your brand. As such, it needs to show them what you've got to offer and give them a taste of the atmosphere they can expect. It needs to convince them to make the reservation, place an order, or to visit in person.
In today’s article, we’ll share with you the best branding, design, and marketing tips to help you create a truly stellar restaurant website that encourages visitors to come enjoy your dishes, the atmosphere, and the friendly staff at your restaurant.
BRANDING TIPS FOR MODERN RESTAURANT WEBSITES
Regardless of whether you already have a restaurant or if you’re opening one up for the first time, your brand will become one of your best assets. It will help you carve out a unique look and experience for your customers. Consider that branding as you create a restaurant website as well as in the restaurant itself.
Aside from visuals such as logo and colors, a part of your brand may be the way you appeal to customers (for example, are you proud of using local organic ingredients?) as well as whether you show your human side or use a mascot to interact with your audience.
You'll likely also want to consider using a professional website template or theme to ensure that your modern restaurant website has just the right look. Fortunately, there are many good restaurant website templates available to help you build a restaurant website. Here are a few tips to get you started on your restaurant website:
1. Define Your Target Audience
Before creating your restaurant website, it’s important to understand your target audience. If you’re just launching your restaurant, consider for a moment your location as well as the type of food you’ll be serving. This can give you great insight on the type of audience you’ll attract.
For example, if you’re located in a busy financial sector, you might attract a lot of bankers, business people, or insurance agents. If that’s the case, then your restaurant website should aim for a professional or corporate look.
Your target audience might also dictate the type of dishes you serve as well as the interior design of your restaurant.
If you’re already an established restaurant, you know exactly who your target audience is; they've been coming to your venue for years. In that example, you want your restaurant website to reflect the style of your restaurant as much as possible so your existing customers can recognize it the second their eyes catch your logo in the header.
2. Find Your Advantage
There's no doubt that the restaurant industry is extremely competitive. That’s why you've got to figure out your biggest advantage and do what you can to highlight this information on your website.
Don’t forget to talk to your customers and patrons and ask them why they keep coming back to your restaurant. Their answers might surprise you and show you a new way to up your marketing and branding strategy.
At the same time, you’ll also want to get their input on ways you can improve not only your service but also your customer experience, menu, and more.
(преземено и адаптирано од tutsplus.com, за образовни цели)