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The global champagne market size is estimated to reach USD 9.83 billion by 2030, expanding at a CAGR of 4.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. Increasing traction among consumers on account of changing lifestyles, rising brand awareness, online sales, and its evolving use in various cocktails and cuisines is expected to have a positive impact on market growth.
The market has been receiving increasing interest from celebrities and public figures, who have been teaming up with leading brands to launch new products. For instance, in January, 2019 Aubrey Drake Graham, the Grammy award-winning Canadian singer, launched his champagne range under the French label Mod Sélection, a company that has been producing the finest champagnes since 1892. The launch has been made in collaboration with Brent Hocking, founder of DeLeón Tequila and Virginia Black Whiskey. The products are available in two variants, Mod Réserve and Mod Rosé, which are both available in 750 mL metallic brown bottles. These bottles are decorated with handcrafted flowers, unique to each bottle. The Mod Réserve is flavored with lively aromatics and vibrant white fruit. It offers freshness along with minerality and is available for USD 300; the Mod Rosé is priced at USD 400.
Similarly, Usain Bolt, the Olympics champion sprinter launched his signature champagne Mumm Olympe Rosé in January 2019. The product is available in a slender necked bottle for aromatic development of the beverage. Furthermore, this bottle contains a mix of vanilla and caramel, which lends the drink a lively and fresh taste.
Champagne manufacturers have been striving to innovate the containing bottles to stand out and create their own signature. In March 2019, a French winemaker launched a bottle for champagne packaging that changes color when cooled enough, to indicate that it is ready to be served. The original color of the bottle is white, but when chilled, appears to be covered in musical notes and butterflies. The Infinite Eight Champagne is produced in northeastern France and was first launched in Japan, followed by France. Similarly, Mumm Grand Cordon redesigned its packaging by replacing its front label with an original red ribbon that has been laser cut into the glass, resembling the signature Mumm sash. The design is complimented by the G.H.Mumm logo and eagle emblem inscribed directly onto the glass.
Some of the key players operating in the global market are Centre Vinicole - Champagne Nicolas Feuillatte, LANSON-BCC, Laurent Perrier, LVMH Moët Hennessy - Louis Vuitton SE, and Pernod Ricard. Other prominent players include Piper-Heidsieck, Pommery, Taittinger, Thiénot Bordeaux-Champagnes, and Veuve Clicquot Ponsardin.
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Champagne Market Report Highlights
• On the basis of product, the Blanc De Blancs accounted for the dominant share of close to 26.0% in 2023. It is widely preferred by consumers owing to its good natural acidity ad distinct minerality
• By distribution channel, The off-trade segment dominated the champagne market in 2023. Off-trade channels, including supermarkets, liquor stores, and online retail platforms, allow consumers to purchase champagne easily and conveniently.
• Europe accounted for the largest revenue share of more than 66.0% in 2023, with demand predominantly stemming from consumers in U.K., France, Belgium, and Germany
• Asia Pacific is expected to grow at the fastest CAGR over the forecast period. Expanding e-commerce and retail channels has significantly influenced the champagne market in Asia Pacific.
Champagne Market Segmentation
Grand View Research has segmented the global champagne market based on type, distribution channel, and region:
Champagne Type Outlook (Revenue, USD Million, 2018 - 2030)
• Prestige Cuvée
• Blanc De Noirs
• Blanc De Blancs
• Rosé Champagne
• Others
Champagne Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• On-Trade
• Off-Trade
Champagne Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Spain
• Asia Pacific
o China
o India
o Japan
o South Korea
o Australia & New Zealand
• Middle East & Africa
o South Africa
• Central & South America
o Brazil
List of Key Players in Champagne Market
• Moët & Chandon
• Laurent-Perrier
• Champagne Piper-Heidsieck
• Champagne Nicolas Feuillatte
• Perrier-Jouët
• Veuve Clicquot
• Univins et Spiritueux
• Taittinger
• Louis Roederer
• Cook’s Champagne Cellars, Madera, CA.
Order a free sample PDF of the Champagne Market Intelligence Study, published by Grand View Research.
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