The global enterprise video market, valued at USD 16.39 billion in 2021, is projected to experience substantial growth, expanding at a compound annual growth rate (CAGR) of 13.8% from 2022 to 2030. This growth is largely driven by the increasing adoption of enterprise video solutions across organizations, particularly to enhance collaboration among their global workforces. As businesses continue to expand internationally, the need for efficient communication and collaboration tools has become essential. Enterprise video platforms have emerged as a critical tool to bridge geographical gaps, enabling real-time and asynchronous communication among team members across different locations.

In addition to improving internal collaboration, enterprise video solutions have also become a core component of content marketing strategies for many companies. Video content has proven to be an effective way to engage customers, promote products and services, and communicate a company’s brand message. With the rise of digital marketing, more companies are focusing on leveraging video to reach broader audiences and create more personalized experiences. This has led to an increased demand for high-quality video streaming services and robust infrastructure that can handle large volumes of video traffic efficiently.

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Service Insights

The professional services segment held the largest share of the enterprise video market, accounting for over 47% of the revenue in 2021. This is due to the critical role that expert services play in helping organizations troubleshoot, integrate, and manage enterprise video solutions effectively. Professional services provide businesses with the expertise needed to implement video solutions that align with their specific needs and business objectives. Additionally, these services help organizations address and resolve security issues, ensuring that the video solutions meet the necessary security standards for protecting sensitive company data.

One of the key benefits of professional services is that they help optimize the utilization of resources, reduce administrative overhead, and improve overall profitability. By leveraging expert services, organizations can streamline their video solution deployment, minimize operational disruptions, and ensure that resources are being used efficiently. Furthermore, professional services assist in enhancing collaboration across teams, improving knowledge management, and supporting better planning and decision-making processes, all of which contribute to a more productive and effective use of enterprise video solutions.

On the other hand, the managed services segment is expected to grow at a rapid pace, with a projected CAGR of 16.5% through 2030. This growth is driven by the increasing demand for remote monitoring and cost-effective IT infrastructure management, particularly through subscription-based pricing models. Managed services provide businesses with outsourced support for their video platforms, enabling them to focus on core operations while leaving the management and maintenance of their video infrastructure to third-party experts.

One of the main factors driving the demand for managed services is the growing popularity of cloud-based solutions. As enterprise video solutions become more complex and integrated with other business systems, organizations are seeking managed services that offer scalability, flexibility, and security. The BFSI (Banking, Financial Services, and Insurance) sector, in particular, is facing increasing challenges related to data security, and this has significantly boosted the demand for managed services in this sector. Financial institutions require high levels of security and compliance to protect sensitive financial data, making managed services an attractive option for managing enterprise video platforms securely and efficiently.

In addition to the BFSI sector, the increasing preference for cloud-based managed services across various industries is further stimulating the growth of this segment. Cloud-managed services offer the advantages of scalability, remote access, and reduced upfront capital costs, which are attractive to businesses seeking cost-effective IT solutions. As more companies migrate to the cloud, the need for managed services to support their video streaming and collaboration efforts will continue to grow.

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