U.S. Candy Market: Key Trends and Growth Opportunities 

The U.S. candy market size is expected to reach USD 22.9 billion by 2030, registering a CAGR of 4.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Growing consumer expenditure and disposable income and increasing urbanization are driving the growth of the candy market in the U.S. Candies and chocolates are generating a huge amount of sales in the U.S. targeting the sweet tooth among the people. Huge revenue generation of candies is primarily due to their consumption during holidays like Halloween and Easter accounting for around USD 3.5 billion sales.

Currently, around 82% of the population in North America are living in urban areas with a high concentration in mid and large-sized cities. Rising urbanization has led to a growing awareness of new products and their easy availability. This is due to the fact that giant players have a significant hold of the candy market in urban areas.

Children with an inclination towards a sweet tooth is a major factor driving the demand of the products. Hence, this group of population is a huge contributor towards revenue generation of the market. Moreover, key players are creating appealing advertisements targeting the children and young population, thus, attracting them towards impulse purchase. Teenagers are also a significant target population for candies, especially chocolate candies due to the high preference for the chocolate flavor.

An increase in product innovation and new product development has led to the high growth of the market. Sugar-free candies manufactured by the key players is further expected to boost the market demand for the diabetic population. Companies are also engaged in new product launch, which is further boosting the demand for candies. For instance, in March 2017, Hershey’s Reese’s brand launched Reese’s Crunchy Cookie Cup. In May 2016, DeMet’s Candy Company launched a new product, TURTLES Double Chocolate.

Gather more insights about the market drivers, restrains and growth of the U.S. Candy Market

U.S. Candy Market Report Highlights

• Chocolate candies held the dominant share in this segment, with a revenue share of 54.7% in 2023.

• Non-chocolate candies are expected to grow substantially during the forecast period due to their diverse types. Non-chocolate candies include a variety of flavors in the form of hard candies, chewing gums, lollipops, gummies, caramel, jelly candies, and more.

• Based on the distribution channel segment, Supermarkets and hypermarkets held a significant market share of 35.8% owing to their expansive storage capacity and diverse product offerings

• Online distribution channels offer many candy options, enhancing consumer awareness of new products.

U.S. Candy Market Segmentation

Grand View Research has segmented the U.S. candy market on the basis of on type and distribution channel:

U.S. Candy Type Outlook (Revenue, USD Billion, 2018 - 2030)

• Chocolate Candy

• Non-chocolate Candy

U.S. Candy Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Supermarkets & Hypermarkets

• Convenience Stores

• Online Stores

• Others

List of Key Players in the U.S. Candy Market

• The Hershey Company

• Ferrara Candy Co.

• Mars Incorporated

• Mondeléz International

• DeMet's Candy Co.

• Nestlé S.A.

• Compartés

• Vosges Haut-Chocolat

• Fortnum & Mason

• John Kelly Chocolates

Order a free sample PDF of the U.S. Candy Market Intelligence Study, published by Grand View Research.