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The global pharmaceutical serialization services market is projected to reach USD 29.35 billion by 2030, growing at a compound annual growth rate (CAGR) of 12.28% from 2025 to 2030, according to a new report by Grand View Research, Inc. Several factors are driving this market, including the rising threat of counterfeit drugs, continuous advancements in technology and automation, increased regulatory compliance, and government mandates. Notable regulations such as the U.S. Drug Supply Chain Security Act (DSCSA) and the EU Falsified Medicines Directive (FMD) have mandated the implementation of serialization and track-and-trace systems, further contributing to the market's growth.
One of the key drivers of this market is the increasing prevalence of counterfeit drugs. According to the U.S. FDA, approximately 10% of medicines in low- and middle-income countries are falsified or substandard. Serialization technologies—such as barcode scanning, RFID tags, and blockchain-based track-and-trace systems—play a crucial role in helping manufacturers and distributors authenticate drugs throughout the supply chain. These technologies enhance transparency and security, enabling faster recalls, reducing revenue losses, and building consumer trust in legitimate pharmaceutical brands.
Technological advancements in serialization solutions are also fueling the growth of this market. The integration of automation, artificial intelligence (AI), and cloud-based serialization platforms is improving both the efficiency and scalability of drug tracking. Advanced data analytics integrated with serialization systems help pharmaceutical companies optimize their supply chain management, detect abnormalities, and predict potential disruptions. Additionally, the growing adoption of the Internet of Things (IoT) in pharmaceutical logistics is improving real-time monitoring of drug shipments, ensuring compliance with storage conditions and regulatory standards. As the healthcare industry undergoes digital transformation, pharmaceutical companies are increasingly leveraging smart serialization technologies to gain a competitive edge and enhance operational efficiency.
To strengthen their positions in the global market, key players in the pharmaceutical serialization services sector are pursuing various strategic initiatives such as mergers and acquisitions (M&A), partnerships, and geographic expansion. Companies like Systech International, OPTEL Group, and Zebra Technologies are enhancing their capabilities by acquiring complementary technology firms and expanding their product portfolios. For instance, in June 2024, Systech launched a new turnkey solution aimed at simplifying pharmaceutical rework and manual aggregation processes. This solution is designed to help pharmaceutical companies efficiently manage product recalls, rework, and aggregation tasks, ensuring compliance with serialization and track-and-trace regulations.
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Pharmaceutical Serialization Services Market Report Highlights
• Primary Packaging: The primary packaging segment dominated the market, as it directly interacts with the drug product and plays a critical role in ensuring the safety and integrity of medicines. Packaging is the first line of defense against contamination, counterfeiting, and theft, making it essential for serialization efforts.
• Hardware: In 2024, hardware solutions held the largest market share within the product category. Hardware components such as barcode scanners, RFID systems, printers, and inspection machines are vital for capturing, reading, and verifying serialized data on pharmaceutical packaging. These tools are fundamental to the success of serialization systems in pharmaceutical operations.
• Barcodes: The barcode technology segment led the market in 2024 due to its cost-effectiveness, ease of implementation, and widespread adoption across the pharmaceutical industry. Barcodes, including both 1D and 2D (QR codes), are commonly used for product identification, serialization, and traceability in the pharmaceutical supply chain. Barcodes offer a simple yet highly effective means of tracking products and ensuring regulatory compliance.
Browse through Grand View Research's Medical Devices Industry Research Reports.
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Pharmaceutical Serialization Services Market Segmentation
Grand View Research has segmented the global pharmaceutical serialization services market based on packaging, product, technology, and region:
Pharmaceutical Serialization Services Packaging Outlook (Revenue, USD Million, 2018 - 2030)
• Primary Packaging
• Secondary Packaging
• Tertiary Packaging
Pharmaceutical Serialization Services Product Outlook (Revenue, USD Million, 2018 - 2030)
• Hardware
• Software
Pharmaceutical Serialization Services Technology Outlook (Revenue, USD Million, 2018 - 2030)
• Barcodes
• Radiofrequency Identification (RFID) Tags
• Real-time Locating System
• Others
Pharmaceutical Serialization Services Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Italy
o Spain
o Denmark
o Sweden
o Norway
• Asia Pacific
o Japan
o China
o India
o South Korea
o Australia
o Thailand
• Latin America
o Brazil
o Argentina
• Middle East & Africa
o South Africa
o Saudi Arabia
o UAE
o Kuwait
List of key players in the Pharmaceutical Serialization Services Market
• Systech International
• OPTEL Group
• Arvato Systems
• SEA Vision
• LSPedia
• Innovatum. Inc.
• Wipotec
• Mettler-Toledo
• ZetesAtlas for Pharma
• Abacus Medicine
Order a free sample PDF of the Pharmaceutical Serialization Services Market Intelligence Study, published by Grand View Research.
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