The global custom t-shirt printing market size was valued at USD 4,314.0 million in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2023 to 2030. 

Custom-designed t-shirts are increasingly being used by companies as a modern branding strategy to brand their company, products, or offerings. This technique is used by companies, especially start-ups, to increase their brand visibility and grab the attention of their prospective customers. Therefore, the growing use of customized t-shirts as a branding tool is expected to be a major contributor to market growth over the forecast period.

Gather more insights about the market drivers, restrains and growth of the Custom T-shirt Printing Market

The fashion industry is witnessing a shift toward wearing customized clothing. Also, the increasing disposable income of consumers is enabling them to spend on customized clothes. As a result, people prefer wearing customized t-shirts with specific logos or slogans printed on them. The entertainment industry is contributing to the market growth with a large number of people, especially movie fanatics, buying apparel with slogans or logos printed on them.

For instance, television series such as Game of Thrones and Big Bang Theory have a huge fan base. The fans willingly spend a good amount on buying t-shirts or other apparel with their favorite dialogues or slogan printed on t-shirts. This trend is expected to majorly contribute to the custom t-shirt printing industry's growth in the forthcoming years.

There is an increase in the use of custom printed t-shirts to create social awareness, raise a voice, and support a cause. However, specific designs and slogans printed on the t-shirts related to sensitive issues, such as diseases, gender, crime, and politics, are subject to criticism and legal actions. Further, customers from various industries, including hospitality, logistics, construction, industrial, and medical are increasingly providing custom printed t-shirts to their employees and customers which is used as a marketing technique.

Companies all over the globe are using custom-made t-shirts as an off-the-clock advertising tool. This advertising strategy has been observed to involve less investment as compared to other forms of advertising such as hoardings or T.V. Therefore, companies are providing customized t-shirts to increase their brand identity as well as customer loyalty. Additionally, providing t-shirts with good quality material increases their shelf life, thereby helping the companies to gain visibility for a longer period, which in turn is anticipated to boost the market growth during the forecast period.

Sports teams and clubs of almost all sports have started to design and wear custom-designed t-shirts and jerseys with their unique logo and design. Various sporting clubs are following this trend to increase the visibility of their teams and to provide a unique appearance to their team players. Sporting activities across countries such as China, India, and Germany are witnessing considerable growth with increasing investments by governments of these nations in sports-related activities. As a result, the demand for customized t-shirts is expected to increase in the years to come.

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Custom T-shirt Printing Market Segmentation

Grand View Research has segmented the global custom t-shirt printing market report based on printing technique, design, end-use, sales channel, and region:

Printing Technique Outlook (Revenue, USD Million, 2017 - 2030)

• Screen Printing

• Digital Printing

• Plot Printing

Design Outlook (Revenue, USD Million, 2017 - 2030)

• Graphic Designed Shirt

• Artwork

Sales Channel Outlook (Revenue, USD Million, 2017 - 2030)

• Online

• Offline

End-use Outlook (Revenue, USD Million, 2017 - 2030)

• Commercial

• Personal

o Below 15 years

o 15 - 40 years

o Above 40 years

Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East & Africa

Key Companies & Market Share Insights

Prominent players in the market are Vistaprint B.V.; Threadbird LLC; Printful Inc.; CafePress, Inc.; Blue Gecko (U.K.) Ltd., among others. These market participants are focusing on several strategies to gain a higher market share. Mergers, acquisitions, partnerships, and other contractual agreements are being announced by these market players to emerge as the top custom printing companies. Moreover, these players are investing in research and development activities to bring new products to the market. The companies are trying to expand their business operations to serve more customers with shorter delivery times. For instance, in October 2019, Printful Inc. announced the opening of its second fulfillment center in Europe to serve European customers in a better way and to meet the demand for faster shipping. Some prominent players in the global custom t-shirt printing market include:

• CafePress Inc.

• CustomInk, LLC.

• CustomThread

• Printful Inc.

• RushOrderTees.com

• Spreadshirt

• THEBLUEGECKOPRINTING

• THREADBIRD

• UberPrints, Inc.

• Vistaprint

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