Construction Toys Market: Key Trends and Growth Opportunities 

The global construction toys market size is anticipated to reach USD 32.17 billion by 2030, exhibiting a CAGR of 11.9% during the forecast period, i.e. 2024 to 2030, according to a new report by Grand View Research, Inc. The surge is attributed to an increase in disposable income among families enabling increased expenditure on non-essential items, the educational value of construction toys, the popularity of licensed products, and growing availability of construction toys on e-commerce platforms.

Construction toys like building blocks play a crucial role in fostering critical skills like problem-solving, creativity, and social interaction in children. They encourage imaginative play, language development, and teamwork. The rise in popularity of STEM toys, which include construction sets, reflects the growing emphasis on preparing children for future challenges by introducing them to science, technology, engineering, and mathematics concepts early on. This trend has led to the growth in the market globally as parents and educators recognize the value of these toys in shaping children's holistic development.

The market is witnessing a shift towards sustainable and eco-friendly options in response to increasing health and safety concerns related to conventional materials like plastic. Companies are capitalizing on this trend by offering toys made from recycled or plant-based sources. Additionally, integrating traditional toys with modern technologies, such as robotics and programming features, presents a significant opportunity for innovation and advanced gaming experiences. This convergence of sustainability and technology not only meets consumer demands for eco-conscious products but also opens up new avenues for growth and creativity in the construction toys industry.

The market is evolving to meet the demand for educational and gender-neutral toys that promote STEM/STEAM skills. Manufacturers are incorporating interactive technology, sustainability, and inclusivity into their products. Modularity, storytelling, and multi-sensory experiences enhance children's play and learning, driving the demand for construction toys.

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Construction Toys Market Report Highlights

• In 2023, bricks & blocks sales accounted for a revenue share of 57.2%, driven by consumer demand for engaging toys. Manufacturers are introducing innovative designs replicating real-life scenarios. Companies like LEGO are leading the shift towards sustainability with eco-friendly materials like plant-based bricks made from sugarcane.

• Based on material, the wooden construction toys segment is projected to grow at a CAGR of 11.1% from 2024 to 2030.The demand for wooden construction toys is on the rise due to growing concerns about sustainability and environmental impact. Consumers are increasingly seeking eco-friendly alternatives to plastic toys, leading to a surge in popularity for wooden toys. The durability, natural aesthetic, and non-toxic properties of wood make it an attractive choice for parents looking for safe and sustainable play options for their children.

• Online sales of construction toys are expected to grow at a CAGR of 12.6% from 2024 to 2030, driven by the convenience of browsing and purchasing from home. A YouGov survey in 2022 revealed that 45% of parents in the Asia Pacific region prefer buying toys online, indicating a strong trend towards online toy shopping for busy parents seeking a hassle-free experience.

• In 2023, North America accounted for 32.2% of the global revenue share, driven by strategic product launches and licensed items. Daron Worldwide Trading's Air Canada set in Canada and seasonal sales peaks in Mexico drive regional market growth. Mexico's market, with key players like Mattel and LEGO, reflects a high demand for construction toys.

• In October 2023, The LEGO Group launched its inaugural build experience inspired by the Dune universe in collaboration with Legendary Entertainment and based on Denis Villeneuve's film adaptation of Frank Herbert's renowned masterpiece. Introducing the LEGO Icons Dune Atreides Royal Ornithopter, this set brings to life one of the most iconic aircraft from the sci-fi epic in intricate LEGO brick form.

• The global market is consolidated, offering a wide range of products from basic blocks to complex sets to meet diverse consumer needs. Key players like The LEGO Group, Mattel, and Spin Master prioritize continuous innovation to cater to global preferences and educational standards. Their widespread presence allows them to tailor products to local demands, resonating with consumers worldwide.

Construction Toys Market Report Segmentation

Grand View Research has segmented the global construction toys market based on product, material, distribution channel, and region:

Construction Toys Product Outlook (Revenue, USD Million, 2018 - 2030)

• Bricks & Blocks

• Tinker Toy

• Others

Construction Toys Material Outlook (Revenue, USD Million, 2018 - 2030)

• Wood

• Polymer

• Metal

• Others

Construction Toys Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Specialty Stores

• Online

• Others

Construction Toys Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

o U.S.

o Canada

o Mexico

• Europe

o Germany

o U.K.

o France

o Italy

o Spain

• Asia Pacific

o China

o Japan

o India

o Australia

o Indonesia

• Central & South America

o Brazil

• Middle East & Africa

o South Africa

List of Key Players in the Construction Toys Market

• Basic Fun! Inc.

• The LEGO Group

• Mattel

• Spin Master

• TEGU

• PlayMonster Group LLC

• Magformers

• Schylling

• Polydron (UK) Ltd

• Ravensburger

• Bandai Namco Holdings Inc.

• Hasbro

Order a free sample PDF of the Construction Toys Market Intelligence Study, published by Grand View Research.