Branding
This page is intended to provide guidance in formatting emails and social media posts in order to ensure that Madockawanda Lodge has one unified image under the Madockawanda Lodge brand.
This image is beneficial in all areas of our work. Consistent branding gives the lodge uniformity that emanates professionalism and consistency that is critical in retaining the interest of our membership. No one enjoys disorganization, and this starts with how we communicate with our membership.
Branding Guide
For the sake of developing this consistent image, the lodge has created and approved a branding guide. The goal of this guide is not to be restrictive, but to move all communication in Madockawanda Lodge closer to a unified branding image. All national logos in this guide are governed by the national organization's branding guidelines, and where this guide conflicts, national's guide takes precedence, except in cases involving lodge branding elements.
This branding guide is linked here.
Color Addendum Guide
At least in 2022, the communications committee is using a particular shade of the color purple. That purple is detailed in this addendum and recommended for use. Feel free to use other shades of purple, but this is the shade of purple that the committee is using.
You can find this addendum here.
Lodge Branding Elements
The following elements are lodge-specific branding elements. They are free to be copied, used, and distributed. Just copy and paste the image. Please do not modify any of these branding elements aside from cropping. National logos and branding elements are governed by national branding guidelines and are linked at the branding page below.
Lodge Seal
Lodge Logo
Lodge Ribbon
Branding Resources
Additional branding guidance on the National OA website may be found at https://oa-bsa.org/resources/branding.
Branding Inquiries
Any questions concerning branding may be directed to secretary@madockawanda.org.