Landmark CRM:
In addition to the GDMS system, we will be using customer relationship management “CRM”.We will create a ticket for every WWD call.
We will be using only 2 tabs, Transaction and Search
Transaction : From the transaction, we will use ( customer call) to register a ticket for the call.
When we search
When we search using the order number, we will be able to check on the CRMs raised against this order.
Scrolling down, we will see the fields we have to fill:
Reason: Complaint, inquiry, request.
Sub reason
Sub sub reason
Call sources: IVR (inbound call), CCC (outbound call)
Call details
Item code: if the complaint
Call status: Open (to be escalated), close (if inquiry)
What we have to do first is to fill in the reason and sub-reasons, then go to item details and choose the items, then go back to complaints entry and fill in the other details. If escalation.
As we can see we have more options:
Item code not required: if inquiry and no need to choose and fill in the item number. If we do not click on it we will not be able to save the ticket.
Approval is required: to escalate the issue.
If escalation, we have to fill:
Approval by: the concerned department
Approval reason:
Call note
Reason: Request
We will use this option to raise an open CRM that we need the concerned team to take action on.We will use the below sub-reasons only:
ED “early delivery
Address Change
Reschedule: if the order was in DO status and we need to reschedule.
Add authorized contact details: add an alternative number provided by the customer.
Stop delivery: if the order was out for delivery and the customer wants to reschedule.
Reason: Complaints
We will use this option to raise an open CRM that we need the concerned team to take action on.We will use the below sub-reasons only:
Damages after delivery: damages reported by the customer after the delivery team leaves the customer's home.
When to reject the complaint?
If the item was broken completely in 2 PCs.
Any scratches after 6 months.
SRCC or WHCC reported after 48H of the delivery.
If the WWD item was moved from its location.
Mattress: for all mattress issues
Return DO: to raise a request to pull out an item for refund or replacement,
Behavioral aspect: if the customer wants to raise a complaint against the delivery team.
“Approval by” options:
It is very important to choose the correct department, if we choose the wrong department, the escalation will be closed without any action from the team.
Delivery Dept.: all complaints on refaxing and inspection will be assigned to the delivery team except for specific cases
Delivery Dept.: RDO and ED