Creative Size: Responsive

Max File Size/Initial Load: 250kb

Max Subload: 500kb

Required Creative Assets: High res images (jpg or png), logo, CTA, headline and body copy (optional), brand guidelines or storyboards, URL 

• Video File: .mp4 or .mov, 16:9 aspect, 1920x720/1280x720px, 15s max. (max. 30mb)

  • See additional video file specs here.

• Logo Size: 400x160 (jpg or png, max. 100kb)

• CTA: up to 15 characters max including spaces

• Headline Copy (optional): up to 35 characters including spaces

• Body Copy (optional): up to 45 characters including spaces

• Text Font: Georgia or Helvetica (must choose one)

• Unit Theme: Light or Dark (must choose one; details in Important Notes)

Max Animation Length: N/A

Looping: N/A

In Banner Video Supported: Yes (Please supply mp4 files based on the specs above)

Third Party Tags Accepted: No

Third Party Trackers Accepted: Yes, single set of 1x1 tracking tags (must be secure)

Verification Tags Accepted: Yes (monitoring only)

Important Notes:

• Light Theme: Background of ad unit is white and CTA button is white with black text.

• Dark Theme: Background of ad unit is black and CTA button is gray with white text.

• Hosted by Hearst directly.

• All creative must include client branding and utilize a 1 pixel visible border. 

• Please review additional important information here