Within this section of research, I will be going about my band's target audience. We have a few social media platforms where we share our creative material. These platforms include TikTok, Instagram, and Facebook. We mainly keep Instagram and TikTok updated to date every week with new and upcoming events that we want to share. At the moment we have 158 followers on Instagram and about 100 on TikTok, and these numbers will change with more people hopefully enjoying our music. We found it a great idea to put up a Google form on our Instagram so that our followers can answer a series of questions about their age and music taste. Josh created the from and then posted it on our Instagram story, and we ended up getting some good responses. The link below is to our survey.
Within the survey it was important of have a variation of different questions to ask. Its important to consider the ages and their taste in music will be varied to youths of the 21st Century. As we are a newly started band, we are still unsure about our genre, as our songs are different and don't follow a certain genre sometimes. Creating an identity as musicians is important, I found this YouTube video really helpful with helping to identify yourself in music,https://www.youtube.com/watch?v=_U31xjSzJ0A. Where he askes 5 questions about what you intend and want to achieve as a musician, who are you? what do you do? such as what do you bring to your band or solo career. I like to see it as peeling back different layers of yourself and not always over complicating your answers.
This article helps artists expand their creativity and including hat colour palettes and images helps define your band the best https://www.musicgateway.com/blog/how-to/music-branding-build-a-brand. Such as for us, our cover art features all of the songs that are on the EP, that we have written together and worked hard on . "Make sure your music brand image remains the same across all platforms and marketing materials. Do not change the colour, shape or typography because the moment you do that, there is a disconnect. People won’t be able to recognise your brand or recall you. The extent to which you can modify the logo is to use flat colours like black, white or grey when required". For our band 'Out of Bounds' we have had our own logo designed and made for us, which audiences can recall us from the image. Its important to consider,how you wat to be identified through a logo
For us, we worked together to create a mood board of photos that we would send to our collaborator, of what we idealy want. This logo will eventually be put on a banner or on the kick drum in order during a live performance, audience members will know exactly who we are and what to look out for.
Another large aspect we did ask, was the individuals music taste. This could again tie into the age aspect, where different people grew up in different generations. Meaning the music at the time has changed vastly. Therefore it was an important question to ask in order for us to get an idea of what music people like and take it in account for our own genre.
These are some of the questions that we have included in our survey. We wanted to ask a variation of questions that could be answered by different age groups. Asking different questions helps to produce range of different data, asking what kind of music they like and what their age is All of these answers help to create poeoples own indivicual taste in music. To back up my point "you can potentially gain a lot of valuable detail during your analysis, to reveal any correlation between age and subsequent opinions and behavioural traits".
From the results of our survey the majority of age groups that have completed our survey are between 10 to 18 year olds. This could be due to our friends taking the survey who are the around the same age, that are amongst the 21st century generation. This could mean that we are more appealing to the younger generation due to us being active on social media platforms e.g TikTok and Instagram, that children are more attracted to then older adults. Especially with TikTok "children in the UK since 2020, are using TikTok for more than two hours a day, making British youngsters some of the heaviest users of the social media app worldwide, a new report has claimed."
In these survey questions the highest answers for what age group you are in , were 25 teenagers and 23 college students. both of these answers tie in with one another, but it gives us a clear idea who is actually answering and what age group they are in.
Therefore I would say that we our target audience for music would be from that age range 10-18 year olds. This is due to the rise of social media platforms, and how youths use social media much more then adults typically do. Therefore as we use TikTok and Instagram mostly, youths are more likely going to be spotting us and then reposting our content in order to spread popularity. According to TikTok "ages 25 to 34 are responsible for 34% of the platform usage and the biggest TikTok users. They also noted how audiences have matured in the UK when comparing 2023 audiences versus 2024."
It was important to ask how different people access music, whether like prefer streaming platforms or buying CDs. The rise of streaming platforms. I found this video highly interesting, as the news report as they discuss how streaming platforms have helped emerging artists to be heard and listened too. Especially TikTok, during the pandemic, artists needed to find a new way to express themselves and release their music. Therefore streaming platforms are on the rise and new artsiest are being introduced more often. Different people like different ways to handle music, whether its physical and through a CD or Vinyl or listening to it through headphones and on their phone. Our results concluded that its very frequent that people go out to buy a CD, when they could pay for a monthly subscription on Spotify etc to have access to loads of different artists.
The history of streaming platforms started with the invention of Napster in the early 2000s.The function of Napsters meant "that it provided a platform for music lovers to not only download albums for free, but also gain access to rare live versions, alternate cuts, and demo versions of their favourite artists". Napster was the start to the streaming industry as other services started taking its tole, such as iTunes which was introduced in 2005 and then later on Spotify was announced in 2008.
This was an important question to ask, as different social media platforms vary for different groups of people. 32 people said they use Instagram as their main social platforms and 20 people use TikTok. These two platforms are our most used platforms, especially on TikTok as we upload trending videos that help people find our page. As for YouTube, 24 people have put this
On our social media platforms, we have posted a large amount of content in order to interact with the followers. Our main platforms are Instagram and TikTok. As TikTok allows to create trending videos, that people can comment on, and with Instagram we can post about our up and coming performances and post pictures of us playing. As seen in the photos below, we have been uploading frequently, which has been beneficial as people have been searching us up on TikTok and Instagram to see our content. These videos have increased engagement with our followers, for different videos the most likes that we have received would be 9,206 and it was us taking part in a trend that has been going around on TikTok. Where all of us play guitar and the audience have to guess who is the real guitarist. Content like this gets the followers and people watching to be interactive.
On TikTok, it gives you videos which are entitled to your 'for you page'. Where the content is fitted to what you like to watch. In order to gain more followers and to be seen more on social media, is following those trends, that people find entertaining and then we will get more intrigued audiences who want to see what we post. Therefore, that would lead to our links to Spotify.
Through the results from our survey, we need to find a way to adapt our content in order to reach the needs of our followers. The image shows ways that this can be done, as mentioned before about following 'trends' that are popular on platforms. As mentioned in my blogs, we did take part in doing funny videos that would be put as entertainment. For example guess the guitarist. Our to identify your target audience, could start with looking at how many likes we have received on different posts to see whether they were popular or not. Looking at trends of what we have posted, and questioning what went well and what did not go as well as would of liked. For example we have posted the latest TikTok, we have followed a trend where we have one member of the band listening to one of the tracks and then we have someone else asking them "hey what song are you listening too". This helps with our promotion and telling others to check out our new release.
https://blog.hubspot.com/marketing/social-media-target-audience
After we finish our FMP, we should have a better understanding on our target audience. These questions that we have asked helps people to reflect on what music means to them and whether our music fits in with peoples music preferences. The difficulty being, we don't have a set genre, which can be difficult trying to fir us into a category, but ultimately having a vary of genres allows us to be versatile for people to listen too. But overall, this survey was not so much successful, as we didn't come to a full conclusions of who is targeted with our music, as the answers were more drawn to the younger age groups, because we sent them mainly to our friends and family. Therefore, I don't think we found an overall answer, but 32 people that took part did agree that they would listen our music. I think next time we will aim these questions at a younger age group, as the majority age that answered were 16 to 18 year olds. We will probably ask questions to do with social media and how our followers come across new bands, such as, what are they doing to grow in popularity? can we do anything differently to help boost our music?. Therefore I dont think a survey really worked as it is a bit of an old fashioned and young people can be turned off by them.