2021
US - MOET HENNESSY
Changon Garden Splitz Summer Campaign
Cross-channel campaign promoting brand new product for the Chandon brand, Garden Spritz, that amplified creative and leveraged innovative platforms to breakthrough, driving relevance and resonance with consumers.
2021
GERMANY - JRL
Search Lead-ads Pilot
JLR turned to lead form extensions to connect with more potential customers efficiently. JLR directed people to a lead form when they tapped the headline of its Search ads, as well as limiting the number of questions they need to answer. This allows the nearest dealerships to quickly qualify and follow up with leads
2019
COLUMBIA - JLR
British Season
Jaguar & Land Rover are positioned as brands of extreme luxury, but they were perceived by the public as distant and almost unattainable. However for Colombians, European, and specially British culture, is admired for the elegance and style.
2020
INDONESIA - AJINOMOTO
Winning meal project
Ajinomoto analyzed the condition of each Olympics athlete to develop the customized menu and nutritious meals which help national athletes realize their better performance in the international games.
It is the “dietary and nutritious support activity” which leverages the technology and know-how of Ajinomoto.
2020
RUSSIA - TOYOTA
Optimized DOOH
Using technology, outdoor advertising became targeted media with possibility of its effectiveness measurement.
2021
US - FACEBOOK
Using Data Driven Strategies to Target Gamers for FB
By plugging a social listening tool via Twitter’s API, we are able to monitor which games are trending and has been gaining traction via Twitter users tweets and conversation. Along side with including a sentiment analysis to show if a certain game is having positive or negative sentiment, we will be able to correctly identify which trending games have positive sentiment.
2020
UK - ENTERPRISE
Project Phoenix
At the time of Project Phoenix, the UK and Germany were just coming out of strict lockdown measures imposed due to Covid-19. This meant that millions of people who had been had been stuck at home for weeks unable to take advantage of the spring weather were suddenly able to travel. Knowing this, and recognising that international travel was still limited, Enterprise sought to capitalise on people’s need to break out of their own space by promoting car rental as a means to fulfil desires for escape and adventure.
2020
NORWAY - GRILSTAD
Use of Category Entry Points and Distinctive Assets for Increased Sales
We did extensive analyzes to identify which use situations are the reason why you buy bacon, and identified how often they happen and how many people experience it. Then we selected the important ones that became the main focus in all communication, be it advertising, shop or onpack. We then analyzed which distinctive assets cause the brand to be triggered, so that we could also optimize communication / pack to help more people remember, think about and choose Stranda.
2020
AUSTRIA - UPFIELD
Flora Plant Launch
Austria was the first market launching Flora Plant! We have developed an integrated communication strategy by coordinating all channels (bought, owned, earned) and reached the client through M1 touchpoints. Use of a 360° campaign addressing the consumer in every step of their purchase funnel (SEE/THINK/DO/CARE) Result: 41% aided brand awareness.
2020
FRANCE - M1
M1 features Nielsen Homescan
In order to generate a real advantage over competing tools and generate enthusiasm from the DAN teams, we contacted Nielsen Homescan :1) A a key player for FMCG brands (consumer panel data, bought by manufacturers and retailers), 2) Offering behavioural data (scanned purchases, collected at the ean scale), 3) On more than 200 product categories and 5 retail channels.
2018
NORWAY - LINICIN
Use data to prevent Lice
Collecting Pharmacy sales data and google search data to identify where head lice is spreading. Banner ads are delivered to the area if the real time data says head lice is breaking. 400% increasing sales compare to the previous year.
2019
UK - SQUARE
Bringing together brand & performance
An important part of this activity is to adopt a continuous test & learn mentality. Some of the tests we've run include: Integration between digital and ATL e.g. Samba TV Integration between OOH and geotargeted Mobile. Our digital attribution model uses fractional attribution to credit each tracked channel for any activations to which they have contributed. All this learning fuelled our two key launches in 2019.
2019
UK - HEINEKEN
Flying Wheel
Mobilising and applying real-time data were central to the success of Project FlyWheel. Having established the data loop, we drew a 2km radius around each of the 2,500 participating outlets to establish the key battleground for each location. Then, using our audience understanding and real-time sales data, we tested different messages in paid social and mobile display to communicate to potential drinkers that a pint of their favourite beer is served in a nearby bar.
2019
FRANCE
Media on Demand
Using an exclusive local media activation tool (MOD) combined with a strong coaching retail expertise to successfully pilot Opel’s dealers communication strategy in 2020.