Why Beyond What

(Case from 2019)

SINGAPORE - DISNEY

The Bot Office

To close the gap to ticket purchase and bring people closer of the box office, we used a new technology, Jumper.Ai, connecting hashtags in the comments (e.g. #AvengersSG) to trigger purchase without leaving Disney FB Messenger.

SPAIN - ESTEE LAUDER

Beauty Coach Virtual

When you talk to the Beauty Coach via Chatbot, it advises you the best colour matching to your skin. You can jump to the online shopping page from the advise.

US - Pilgrim's Pride

Who makes your food?

Launching a premium fresh poultry brand in the highly-commoditized and competitive product category. Taking a cue from the existing food source code on packages of Just BARE, we created an ad campaign that focuses on five actual Just BARE chicken farmers who take pride in both their community and raising chickens. Shoppers would build an emotional connection with these farmers and Just BARE.

INDONESIA - AJINOMOTO

Winning meal project

Ajinomoto analyzed the condition of each Olympics athlete to develop the customized menu and nutritious meals which help national athletes realize their better performance in the international games.

It is the “dietary and nutritious support activity” which leverages the technology and know-how of Ajinomoto.

COLUMBIA - JLR

British Season

Jaguar & Land Rover are positioned as brands of extreme luxury, but they were perceived by the public as distant and almost unattainable. However for Colombians, European, and specially British culture, is admired for the elegance and style.

(Case from 2019)

SPAIN - HEINEKEN

#AMSTELindex

AMSTELindex is an algorithm with an AI engine that analyses 400K social media conversations a month and shows the results though an index that measures the recognition of the country in real time, classifying it from 0 to 100.

(Case from 2019)

SPAIN - HEINEKEN

Cruzcampo WC RTM

Cruzcampo, sponsor of the national soccer team, arrives to Russia: the world cup of FIFA´s restrictions.How can you talk about the WC without mentioning it?We created #OurCup to encourage the team in real time and to generate content.​

CANADA - LOBLAW

no sample Simple Check

Disrupted the category and changed perception of no name by reinforcing food quality perceptions through Simple Check launch. Leveraged the iconic yellow branding through National 360⁰ campaign which used humor to drive a deeper connection with consumers and spark conversation.

CANADA - LOBLAW

Shop Like a Mother

Shop Like a Mother utilized a meme social strategy in conjunction with a multi-media campaign to support the message of how one should shop- like a mother! The campaign raised awareness, engagement, and increase sales using this creative campaign.

AUSTRALIA - PATTIES

Sound of the game

Four'N Twenty is the official pie of the Australian Football League (AFL) and has looked to drive sales during AFL. During COVID, Australians lost AFL experience, a game rich in rituals, and it was clear what was missing most were sound experiences - the roar of the fans, the siren at 3/4 time. 'Sounds of the Game' plays a song of people's motivations of what was missed in 2020.

AUSTRALIA - JLR

Melbourne Football Club

Beyond traditional broadcast, the partnership included; Back of guernsey branding, On-ground signage and activations, event activation. 85% unaided BI among MFC supporters and 90+ leads which lead to 11 confirmed sales.

AUSTRIA - GASTEINER

Sour Make Fun

The work was a mix of creative and media with a fake news content filming helicopters dropping an oversized lemon on a mountain peak, the birth place of the mineral water, to create a buzz.

FRANCE

Media on Demand

Using an exclusive local media activation tool (MOD) combined with a strong coaching retail expertise to successfully pilot Opel’s dealers communication strategy in 2020.

FRANCE - PVM

Fresh Talk Rap

Mentos created a music clip with original rap "fresh talk". The contents were amplifies via mobradio called Skyrock Dédikas.

NORWAY - KOLONIAL

That's all, Shopping done

There are so many super markets in Norway per capita, but Kolonial tried to change consumer insight to get only what they really needs. Usually, even picking up BBQ, Norwegian buy too much without any plan. Kolonial focused on BBQ (which Norwegian signature cultural habit!) to deliver ads which consumers directly jump to the online shopping platform. The ads show several recipes which are optimized up to the weather.

NORWAY - KOLONIAL

Game of thrones collaboration

Game of Thrones is very popular in Norway too. They collaborated with GOT for an online shopping platform, Kolonial. dentsu X Norway was in charge of media strategy, digital strategy and placements.

UK - CO-OP

Providing out hours engagement support

dx UK helped Co-op, a local supermarket chain, provide out of hour social engagement support as Co-op was overwhelmed with Covid questions. Responsibilities include engaging with all BAU & campaign conversation and driving positive sentiment while tapping into trend words.

RUSSIA - TOYOTA

Optimized DOOH

Using technology, outdoor advertising became targeted media with possibility of its effectiveness measurement.

USA - JLR

John Mayer Goes Outside

Now more than ever, it feels good to get outside. For John Mayer, a journey into the Redwoods of Northern California earlier this year underscored that point, the new 2020 Land Rover Defender. The experience is captured in “John Mayer Goes Outside,” a new advertising campaign from Atlantic Re:think,

USA - JLR

Race to Space

Creating excitement among adventure-seekers for Land Rover where there is no new models and or news to leverage for a peak sales-period. CNN was soon to premiere its documentary celebrating the 50th anniversary of man’s first steps on the moon’s surface titled “Apollo 11.” The dentsu X team and the CNN content studio Courageous collaborated to create a 3-part, custom branded content series following two women breaking barriers in the STEM field.

(Case from 2019)

GLOBAL - JLR

iPace

To nurture 125m of Europe’s luxury car buyers of tomorrow we partnered Jaguar with global pop sensation Dua Lipa, co-created a dedicated track then used their cars sensory data to turn it into the most remixed song of all time.

INDIA - AMFI

How does one make elephant dance?

dX India launched the brand-awareness initiative for Association of Mutual Funds of India (AMFI).

AMFI sponsors Pro Kabaddi League (PKL) and utilize players as micro-celebrities for on/off-air activation to make fans more receptive to AMFI’s “ Sahi Hai” message.

RUSSIA - NESTLE

Maggie Family Cooking Post

Covid-19 changed the media consumption in Russia to TV and digital focused. dentsu X Russia conducted various campaigns for Nestle brands along with this change.

For maggi, Nestle’s bouillon brand, dentsu X Russia executed a series of original recipe posts that encourage family to stay-home and cook together with maggi.

RUSSIA - ESTEE LAUDER

Beauty in miniature

dentsu X Russia organized an exhibition for Estee Lauder at the TSUM department from Feb 24 to Mar 8 2020, dedicated to compact powder boxes and firm brand perfume. All designed activations are designed to remind of the brand's history, its rich heritage and the eternal values of the world of beauty and luxury

Beauty Director of Harper's Bazaar - Yulia Kudryavtseva, acted as an inspiring product expert.

RUSSIA - LEXUS

LEXUS Tied-to travel

To increase the awareness of Lexus as a car for travel lovers, dentsu X Russia partnered with two major travel magazine, Wunderlast and Esquire to create articles and video content. Esquire is more like fashion/trend magazine, but in Russia it has hgh affinity with travel lovers.

UK - ENTERPRISE

Everyday mission

dX UK was tasked with taking Enterprises' ATL TV campaign, and creating a full funnel response, extending through digital & paid social channels. We took everyday Enterprise customer missions [intents to hire a car] and created vast # of action movie trailers for their stories – each illustrating how Enterprise saves the day. Each mission and script was written and developed by our in-house team and then filmed in as fast as 3 days by Chief Productions.

UK - SQUARE

Bringing together brand & performance

An important part of this activity is to adopt a continuous test & learn mentality. Some of the tests we've run include: Integration between digital and ATL e.g. Samba TV Integration between OOH and geotargeted Mobile. Our digital attribution model uses fractional attribution to credit each tracked channel for any activations to which they have contributed. All this learning fuelled our two key launches in 2019.

UK - HEINEKEN

Flying Wheel

Mobilising and applying real-time data were central to the success of Project FlyWheel. Having established the data loop, we drew a 2km radius around each of the 2,500 participating outlets to establish the key battleground for each location. Then, using our audience understanding and real-time sales data, we tested different messages in paid social and mobile display to communicate to potential drinkers that a pint of their favourite beer is served in a nearby bar.

FRANCE - JLR

Le Echos tie-in

With a message, "Change Drivers", dentsu X FR created 1 series of movies with 5 episodes featuring several characters. The movie contents were created with Le Echos magazine, and amplifies its platform and SNS.

FRANCE - UPFIELD

Alexandra Woog contents partnership

Partnering with France2, dX FR created 25 episodes of short movies. In each movie, it features one spoken person, like a fashion designer Alexandra Woog to let him share his thought on health and how he manage his health.