Responsibility Beyond Reach

(Case from 2019)

TAIWAN - EDIBLE MAGAZINE

Fish Checker

Taiwanese people consumed endangered fish because they couldn’t distinguish which fish are endangered or not. Fish Checker web app utilized AI, and we trained it as a fish specialist on everyone’s mobile to help people make ocean friendly fish-purchasing decisions.

(Case from 2019)

THAILAND - TOURISM AUTHORITY OF THAILAND

I'm the one for Nature

The purpose of "I'm the one for nature" is to raise awareness of the impact our actions have and to ensure the healthy development of the tourist destinations in Thailand.

SPAIN - HEINEKEN

#FUERZABAR

You can now pay in advance your rounds to be used when all this situation is finished. The amount of money you advance today will go to the bar of your choice, and we'll send you a QR Code so that you can redeem your round when it’s open.

UK - AMAZON

Voice of Trans

To celebrate International Transgender Day of Visibility, amazon's alexa launched #VoiceOfTrans campaign to make trans issues a national talking point and apply pressure on the United Nations (UN) via a petition that listeners will be signposted to on change.org. The campaign allows users to hear the voice of a transgender man by asking ‘Alexa, open the voice of trans’ on any device.

THAILAND

Team Thailand

Campaign Team Thailand is aiming to ignite the cheering culture and build the solidarity in Thailand to back local athletes to win all competitions in all sports series.

US - Pilgrim's Pride

Who makes your food?

Launching a premium fresh poultry brand in the highly-commoditized and competitive product category. Taking a cue from the existing food source code on packages of Just BARE, we created an ad campaign that focuses on five actual Just BARE chicken farmers who take pride in both their community and raising chickens. Shoppers would build an emotional connection with these farmers and Just BARE.

ITALY - ESTEE LAUDER

La Mer Blue Heart

A free art exhibition, a children workshop and an influencer activation to celebrate La Mer commitment for the Ocean and trigger people to take part into the Global Ocean Preservation Project by sharing #LaMerDonation, worth 25€ donation by La Mer.

AUSTRALIA - PATTIES

ARMCHAIR EXPERTS TV

Four’n Twenty, Patties Foods’s meat pie brand, sponsors the hit social show “Armchair Experts”.

It’s a full integrated sponsorship beyond traditional broadcast, inclusive of sponsorship of the show across Twitter and TV, highlighted in trade publications.

AUSTRIA - POST

We are the post

Austria team worked for a Austrian Post’s 360 campaign to attract job applications. Existing employees were utilized to showcase the realities of working with the post office during Covid19; good and bad.

UK - JLR

Jag Race

The British public feels disconnected from car advertising because it reinforces outdated gender stereotypes. We set out to fix this by building on Jaguar’s long-standing partnership with Attitude Magazine.

RUSSIA - NESTLE

Message from the Space

Nestle: New Year greetings from International Space Station. The first to have the greeting from the real astraunaut from the space.

RUSSIA - ESTEE LAUDER

Anti Bullying Campaign

Mac, Estee Lauder’s cosmetic brand, initiated a “Lovers Gonna Love” campaign with a Russian popular singer Zivert against social bullying that supports fearless experiments with make up and lets people feel loved.

POLAND - GENERALI

Online Consultation

70% of Generali deals in Poland is done via face-to-face meetings between agents and consumers.

With social distancing, dentsu X along with isobar and i-prospect helps to build an online consultation platform for Generali agents to close deals with their customers.

PHILIPPINES

Ignite

3rd year of IGNITE was held in the mid October, led by Techshake, dentsu x, and Brainsparks. For the past 3 years, Philippines team gathered the largest audiences from the startup ecosystem, all under one roof. In the spirit of innovation and collaboration, we aim to continue our tradition online for this year.

JAPAN - TOYOTA

AI Drive

While Toyota is using the motor show to tout its push to become a “future mobility company” showcasing futuristic, AI-based driving companions and miniature delivery robots, on the sidelines, Tomoyama injected a dose of reality about the pace of developing future cars.

THAILAND - TOYOTA

#Stay with you

dentsu X co-developed a campaign which communicates that Toyota stays with the consumers even under the Covid-19 circumstances.

THAILAND - PTT

Stay home together

dentsu X co-developed a campaign to communicate the importance of social distancing for PTT which is Thai oil and gas company.

RUSSIA - NESTLE

Bolshoi free concert

Moscow's Bolshoi to livestream shows for free. The legendary Bolshoi Theatre in Moscow has announced it will broadcast its best classic performances online for free in response to new restrictions to slow the spread of coronavirus. The Bolshoi's announcement came after the Moscow mayor on Thursday ordered the closure of all non-essential services and encouraged residents to stay home.

RUSSIA - SBERBANK

#Thankyoufoctors

Another under COVID case.

On Medical Worker's Day, June 21, 2020. Sberbank thanked doctors, nurses, paramedics, drivers and all the medical staff for their courage and work for the daily struggle.

US - KROGER

Chefbot

Inspired by Kroger’s Zero Hunger | Zero Waste program, Chefbot is a first-of-its-kind AI tool that helps people make the most of the ingredients they already have by finding recipes which use those ingredients. Since the October launch, Chefbot has garnered over 24 national press stories- a first in Kroger's marketing history.

JAPAN - JLR

Unexplored Radio Station

dentsu X Japan supported JLR Japan celebrate its 50th anniversary as it ran a one-day radio station built at the foot of a volcano located in a city in South Japan where no automobile had ever explored.

VIETNAM - GENERALI

A Truly Caring company in a Time of National Crisis

Creating incredible brand love during the pandemic: with little access to medical care across Vietnam during COVID & national flooding, we diverted unused OOH budget to fund doctors who travelled across the country, reinforcing Generali’s compassionate & caring principles.

RUSSIA - ESTEE LAUDER

Don't Stay Away-Let's Fight Against Breast Cancer Together!

To draw public attention to early diagnosis, as well as to research on ways to cure and prevent the disease, Estée Lauder Companies annually organizes pink lighting of the facades of buildings, monuments and attractions around the world.

RUSSIA - PAULIG

Doctors' Lives Matter - Paulig Support

The #thankyouforsavinglives campaign was created. An action of gratitude for all employees related to medicine, from the brand itself and all residents of Moscow. Its mechanics were clear to everyone - "1+1" - depending on the volume of coffee Paulig, purchased by the user, the brand delivered free of charge the same amount of coffee to hospitals.

DENMARK - IKEA

Black Friday (RE) Sale

On a day when every retailer was talking about the low prices we have every day, we decided to demonstrate IKEAs durability instead. We created a sale featuring only used IKEA products found on Denmark’s largest second-hand marketplace (DBA).