2021

FRANCE - PVM

Fresh Talk Rap

Mentos created a music clip with original rap "fresh talk". The contents were amplifies via mobradio called Skyrock Dédikas.

2021

UKLAINE - NOVA POSHTA

Segment and Sell! Global Data-Driven Approach

Ukrainians know NovaPoshta as a delivery service, but not everyone knows that with NovaPoshtaGlobal you can receive and send packages internationally. Our case study is about increasing in the number of clients by 62% by using a data-driven approach.

2021

MALAYSIA - HEINEKEN

Virtual Steeet Food Festival

As a product that is largely consumed on-trade, the COVID-19 pandemic severely impacted Tiger’s dine-out moments and occasions. Against this backdrop, we kept the spirit of Tiger alive with a historic campaign: the world’s first immersive Virtual Street Food Festival.

2021

SPAIN - CRUZCAMPO

Con Mucho Acento

Through deep-fake technology, Lola Flores, was reborn, and claimed strength through, ‘The Accent’, a speech element that many southern-Spanish speakers hold as a sense of identity but can foster discrimination. Cruzcampo’s campaign #ConMuchoAcento became transformative.

2021

KENYA - SAFARICOM

Bonga for Good

iProspect Kenya created a crypto currency based on loyalty points within the business and converted it to a currency for Good.This saved people who suffered from the income drop along to the lockdown. Mobile users can pay at partnered shops with the rolayty point as real currency.

2021

RUSSIA - PVM

Mentos Online Research

There are so many similar products in confectionery industry. To stand out among them to increase sympathy from target audience, the client needed a solution in adding to ad investment. On-Line survey for opinions research with more than 50 million users. Target audience involvement - answers to questions from the most relevant audience to create the most adorable product name among the audience.

2021

RUSSIA - ESTEE LAUDER

No More Filters!

With camera filter and the quality of photo editing app, we can cover any skin issue at once. ELC tried to show the authentic beautiful skin created by their products. we have created a variety of full screen interactive rich-media banners «how skin looks before and after applying Clinique EBCF» and showed it into photo editors apps, such as InstaSize, Sweet Camera, InstaPicFrame and others

2021

PHILIPPINES - YAMAHA

YAMAHA Y CONNECT LAUNCH

Y-Connect is Yamaha’s latest innovation that connects man and machine digitally. The app is a brand exclusive that links your smart phone directly to your motorcycle. Started with a teaser page take-over in Click the City, an online entertainment site. An in-site microsite was also created to provide more information about the film. During reveal, the design was changed into the actual Y Connect feature. The film was featured in the outstream video that can be seen in the Click the City Page.

2021

RUSSIA - ESTEE LAUDER

In-Image Max

dentsu X Russia became one of the first agencies to test AstraLab's new display advertising format - In-Image Max. dentsu X Russia team has launched a massive outreach campaign to promote the Jo Malone London brand for a client of Estée Lauder Companies. Brand Lift research showed that the In-Image Max format helped increase the memorability of advertising communication and positively influenced the intention to buy a brand product.

2020

US - Pilgrim's Pride

Who makes your food?

Launching a premium fresh poultry brand in the highly-commoditized and competitive product category. Taking a cue from the existing food source code on packages of Just BARE, we created an ad campaign that focuses on five actual Just BARE chicken farmers who take pride in both their community and raising chickens. Shoppers would build an emotional connection with these farmers and Just BARE.

2021

RUSSIA - CALZEDONIA

Falconeli Fashion Art Gallery

Attracting the audience's attention to the brand and also driving traffic to the opening of a new flagship store by leveraging technological solutions, the involvement of the audience. Preserving the connection between classical Italian art and modernity. Italian quality, craftsmanship and aesthetics for all times.　Classic Italian art in an unexpected modern perspective. Images traditionally associated with faultlessness FALCONERI-progressive symbols of eternal beauty.

2021

US - KROGER

Chefbot

Inspired by Kroger’s Zero Hunger | Zero Waste program, Chefbot is a first-of-its-kind AI tool that helps people make the most of the ingredients they already have by finding recipes which use those ingredients. Since the October launch, Chefbot has garnered over 24 national press stories- a first in Kroger's marketing history.

2021

JAPAN - JLR

Unexplored Radio Studio

dentsu X Japan supported JLR Japan celebrate its 50th anniversary as it ran a one-day radio station built at the foot of a volcano located in a city in South Japan where no automobile had ever explored.

2020

SPAIN - HEINEKEN

#FUERZABAR

You can now pay in advance your rounds to be used when all this situation is finished. The amount of money you advance today will go to the bar of your choice, and we'll send you a QR Code so that you can redeem your round when it’s open.

2020

INDIA - MARUTI SUZUKI

Swift Be Limitless

dentsu X India turned Maruti Suzuki’s Swift “Be Limitless” brand initiative into an immersive experiential campaign to the sports fans. Maruti Suzuki sponsors Indian Super League (ISL). On the finale of the IPL season 5, the brand live streamed selected ISL fans on the perimeter board in real time and the selected fans enjoyed the match from their homes.

2020

FRANCE - ESTEE LAUDER

MAC x AYA NAKAMURA

Using a French phenomenon to target the core community of Mac Cosmetics and create traffic in POS with a lipstick and gloss limited edition.

2020

CANADA - LOBLAW

Insider Project

dentsu X has been working on CRM content creation "insiders project" with food-related articles for Loblaws site's subscriber.

Now, the contents are decided to be available for free for all Canadians considering the contents are beneficial for all during the stay home period.

2019

UK - AMAZON

Voice of Trans

To celebrate International Transgender Day of Visibility, amazon's alexa launched #VoiceOfTrans campaign to make trans issues a national talking point and apply pressure on the United Nations (UN) via a petition that listeners will be signposted to on change.org. The campaign allows users to hear the voice of a transgender man by asking ‘Alexa, open the voice of trans’ on any device.

2019

SPAIN - HEINEKEN

#AMSTELindex

AMSTELindex is an algorithm with an AI engine that analyses 400K social media conversations a month and shows the results though an index that measures the recognition of the country in real time, classifying it from 0 to 100.

2020

ITALY - ESTEE LAUDER

Night is Yours

The launch of a new brand platform strategy «The Night Is Yours» to raise awareness about the night as a key beauty moment, reinforce the brand's unrivalled domination as the night-time expert and ultimately rejuvenate brand perception. dentsuX, Isobar and Mktg have joined forces to create a fascinating online and offline ecosystem for The Night Is Yours and stage the world of the night according to Estée Lauder with 360 degree campaign.

2020

AUSTRIA - GASTEINER

Sour Make Fun

The work was a mix of creative and media with a fake news content filming helicopters dropping an oversized lemon on a mountain peak, the birth place of the mineral water, to create a buzz.

2019

CANADA - LOBLAW

no sample Simple Check

Disrupted the category and changed perception of no name by reinforcing food quality perceptions through Simple Check launch. Leveraged the iconic yellow branding through National 360⁰ campaign which used humor to drive a deeper connection with consumers and spark conversation.

2019

CANADA - LOBLAW

Shop Like a Mother

Shop Like a Mother utilized a meme social strategy in conjunction with a multi-media campaign to support the message of how one should shop- like a mother! The campaign raised awareness, engagement, and increase sales using this creative campaign.

2019

SINGAPORE - HUAWEI

iJack

We hijacked the queue outside the Apple store in Singapore. In just 15 minutes, we gave 200 Huawei Power Banks to fans who were in need of a recharge. It made global news in less than 48 hours with ZERO investment in Media.

2019

THAILAND - TOURISM AUTHORITY OF THAILAND

I'm the one for Nature

The purpose of "I'm the one for nature" is to raise awareness of the impact our actions have and to ensure the healthy development of the tourist destinations in Thailand.

2019

POLAND - VOLKSWAGEN

SKODA VR

Keeping in mind that Skoda is about safety, we built a technological zone allowing the visitors to actually experience the systems used in the latest Skoda car models. We used VR (Crash Test VR solution) and MR (Microsoft HoloLens) to create an accurate experience showing how different systems work and communicate with each other by putting the user in the middle of the action.

2019

POLAND - VOLKSWAGEN

Colour of Skoda

Using a spectrometer and some machine learning we were able to amplify the experience of selecting the color of customer’s new car. We used the spheres available in the point of sale and created a system that, after having a sphere placed on a special platform, would recognize the color of said sphere and present selected car model on a screen in high quality.

2019

CANADA - ARTERRA WINE

Underground Vineyard

To launch the new ‘The Audacity of Thomas G. Bright’ brand, we developed a campaign celebrating the founder’s audacious spirit by disrupting status quo. We achieved this through a unique, high-impact OOH activation supported by contextual TSA and social messaging.

2019

TAIWAN - EDIBLE MAGAZINE

Fish Checker

Taiwanese people consumed endangered fish because they couldn’t distinguish which fish are endangered or not. Fish Checker web app utilized AI, and we trained it as a fish specialist on everyone’s mobile to help people make ocean friendly fish-purchasing decisions.