UK - AMAZON

Voice of Trans

To celebrate International Transgender Day of Visibility, amazon's alexa launched #VoiceOfTrans campaign to make trans issues a national talking point and apply pressure on the United Nations (UN) via a petition that listeners will be signposted to on change.org. The campaign allows users to hear the voice of a transgender man by asking ‘Alexa, open the voice of trans’ on any device.

AUSTRALIA - PATTIES

Sound of the game

Four'N Twenty is the official pie of the Australian Football League (AFL) and has looked to drive sales during AFL. During COVID, Australians lost AFL experience, a game rich in rituals, and it was clear what was missing most were sound experiences - the roar of the fans, the siren at 3/4 time. 'Sounds of the Game' plays a song of people's motivations of what was missed in 2020.

AUSTRALIA - CRAYOLA

Crayola Christmas

dX AU and Crayola have partnered with Totally Awesome, a kids-safe ad platform, to create a custom Christmas Wishlist to simplify the path to purchase experience for parents. Children are given the chance to dynamically add their Favorite Crayola products to their own wish list via interactive units and once the wish list is complete, they are provided with a digital link to share with the parents.

RUSSIA - NESTLE

Message from the Space

Nestle: New Year greetings from International Space Station. The first to have the greeting from the real astraunaut from the space.

RUSSIA - ESTEE LAUDER

Anti Bullying Campaign

Mac, Estee Lauder’s cosmetic brand, initiated a “Lovers Gonna Love” campaign with a Russian popular singer Zivert against social bullying that supports fearless experiments with make up and lets people feel loved.

RUSSIA - PAULIG

Paulig 1+1

Depending on the volume Paulig purchased on the site will be delivered free of charge the same amount of coffee to medical institutions that are struggling with virus as a thank for their work.

RUSSIA - NESTLE

OZON marketplace optimization

Ecommerce data project with OZON, the Russia’s biggest e-commerce retailer, for Nestle. The project is a marketplace optimization to analyze and offer the better performing brand appearance in the e-store shelves.

RUSSIA - ESTEE LAUDER

Beauty in miniature

dentsu X Russia organized an exhibition for Estee Lauder at the TSUM department from Feb 24 to Mar 8 2020, dedicated to compact powder boxes and firm brand perfume. All designed activations are designed to remind of the brand's history, its rich heritage and the eternal values of the world of beauty and luxury

Beauty Director of Harper's Bazaar - Yulia Kudryavtseva, acted as an inspiring product expert.

RUSSIA - NESTLE

Bolshoi free concert

Moscow's Bolshoi to livestream shows for free. The legendary Bolshoi Theatre in Moscow has announced it will broadcast its best classic performances online for free in response to new restrictions to slow the spread of coronavirus. The Bolshoi's announcement came after the Moscow mayor on Thursday ordered the closure of all non-essential services and encouraged residents to stay home.

RUSSIA - PVM

Chupa Chups Kids tie-in

Collaborated with one of the most famous kids TV program, Riseum Skazki, dentsu X Russia conducted a product placement for PVM on the TV program to maximize the brand exposure at the relevant content.

They placed Chupa Chups’s chocolate as a reward of game win.

RUSSIA - NESTLE

Maggie Family Cooking Post

Covid-19 changed the media consumption in Russia to TV and digital focused. dentsu X Russia conducted various campaigns for Nestle brands along with this change.

For maggi, Nestle’s bouillon brand, dentsu X Russia executed a series of original recipe posts that encourage family to stay-home and cook together with maggi.

RUSSIA - NESTLE

Tiktok Challenge

Russia team initiated an inclusive campaign for Nestle’s BonPari candy brand with TikTok .

Its TikTok Challenge campaign utilizes popular bloggers posted a videos to a song “Sour DJ” and invited to participate in BonPari contest.

POLAND - GENERALI

Online Consultation

70% of Generali deals in Poland is done via face-to-face meetings between agents and consumers.

With social distancing, dentsu X along with isobar and i-prospect helps to build an online consultation platform for Generali agents to close deals with their customers.

CHINA - SHISEIDO

Popmart Collaboration

Partnering with POPMART, China’s #1 popular figure unit, Shiseido cosmetic introduces a special packages with Pucky characters.

It’s an integrated campaign which includes movie content that guides how-to-make insta-worthy paper-cutting pics with the package box.

JAPAN - TOYOTA

AI Drive

While Toyota is using the motor show to tout its push to become a “future mobility company” showcasing futuristic, AI-based driving companions and miniature delivery robots, on the sidelines, Tomoyama injected a dose of reality about the pace of developing future cars. ​

MALAYSIA - MITSUI

Lala port

Lalaport KL will be launchin in KL in 2021. dentsu X MY is involved this huge project not only as AOR but as cunsultant to think about what Lalaport should offer the visitors both on its tenalts and services.