CANADA - LOBLAW

no sample Simple Check

Disrupted the category and changed perception of no name by reinforcing food quality perceptions through Simple Check launch. Leveraged the iconic yellow branding through National 360⁰ campaign which used humor to drive a deeper connection with consumers and spark conversation.

CANADA - LOBLAW

Shop Like a Mother

Shop Like a Mother utilized a meme social strategy in conjunction with a multi-media campaign to support the message of how one should shop- like a mother! The campaign raised awareness, engagement, and increase sales using this creative campaign.

CANADA - ARTERRA WINE

Underground Vineyard

To launch the new ‘The Audacity of Thomas G. Bright’ brand, we developed a campaign celebrating the founder’s audacious spirit by disrupting status quo. We achieved this through a unique, high-impact OOH activation supported by contextual TSA and social messaging.

(Case from 2019)

CANADA - LOBLAW

Aisle of Glory

Sequel of the 2018 campaign. In 2018, we succeeded to change audience's perspective toward haulers. This year, we sponsored NBA final, which made a buzz among audience with surprise "why no frill?". Then we launched what other major sponsors for sports contents do - launching online game that you can use a character to shop at No Frills to pick up groceries. You can get actual coupons if you win the game.

FRANCE - ESTEE LAUDER

MAC x AYA NAKAMURA

Using a French phenomenon to target the core community of Mac Cosmetics and create traffic in POS with a lipstick and gloss limited edition.

FRANCE - JLR

Le Echos tie-in

With a message, "Change Drivers", dentsu X FR created 1 series of movies with 5 episodes featuring several characters. The movie contents were created with Le Echos magazine, and amplifies its platform and SNS.

FRANCE - UPFIELD

Alexandra Woog contents partnership

Partnering with France2, dX FR created 25 episodes of short movies. In each movie, it features one spoken person, like a fashion designer Alexandra Woog to let him share his thought on health and how he manage his health.

FRANCE - PVM

Fresh Talk Rap

Mentos created a music clip with original rap "fresh talk". The contents were amplifies via mobradio called Skyrock Dédikas.

FRANCE

Media on Demand

Using an exclusive local media activation tool (MOD) combined with a strong coaching retail expertise to successfully pilot Opel’s dealers communication strategy in 2020.

SPAIN - HEINEKEN

#FUERZABAR

You can now pay in advance your rounds to be used when all this situation is finished. The amount of money you advance today will go to the bar of your choice, and we'll send you a QR Code so that you can redeem your round when it’s open.

(Case from 2019)

SPAIN - HEINEKEN

#AMSTELindex

AMSTELindex is an algorithm with an AI engine that analyses 400K social media conversations a month and shows the results though an index that measures the recognition of the country in real time, classifying it from 0 to 100.

(Case from 2018)

SPAIN - HEINEKEN

Brand made in real time

Effectively using social listening, tweet real time the voice with the actual football player and image, along the actual succor match at WC in Russia.

(Case from 2019)

SPAIN - HEINEKEN

Ladron de Manzanas

Symbolize a fox as "A Apple Thief", we set four phases from offline/online to pop-up stand. On the first phase we spread the image and video of fox stealing the cider "A Apple Thief" on social platform and digital platform. The image/video contain a message to induce audience a special action in columns, where the product was shown, the special serving tap.

USA - JLR

John Mayer Goes Outside

Now more than ever, it feels good to get outside. For John Mayer, a journey into the Redwoods of Northern California earlier this year underscored that point, the new 2020 Land Rover Defender. The experience is captured in “John Mayer Goes Outside,” a new advertising campaign from Atlantic Re:think.

USA - JLR

Race to Space

Creating excitement among adventure-seekers for Land Rover where there is no new models and or news to leverage for a peak sales-period. CNN was soon to premiere its documentary celebrating the 50th anniversary of man’s first steps on the moon’s surface titled “Apollo 11.” The dentsu X team and the CNN content studio Courageous collaborated to create a 3-part, custom branded content series following two women breaking barriers in the STEM field.

US - Pilgrim's Pride

Who makes your food?

Launching a premium fresh poultry brand in the highly-commoditized and competitive product category. Taking a cue from the existing food source code on packages of Just BARE, we created an ad campaign that focuses on five actual Just BARE chicken farmers who take pride in both their community and raising chickens. Shoppers would build an emotional connection with these farmers and Just BARE.

UK - JLR

Jag Race

The British public feels disconnected from car advertising because it reinforces outdated gender stereotypes. We set out to fix this by building on Jaguar’s long-standing partnership with Attitude Magazine.

(Case from 2019)

UK - JFOODO

Partner with SquareUp, JFOODO held "JAPAN WEEK" in London. dentsu X worked with SquareUp media to involve more than 200 restaurants to serve a special menu of Sake x Seafood. During Japan Week, 5 events were held as well inviting some well-known chefs to educate customers what Sake is.

COLUMBIA - JLR

British Season

Jaguar & Land Rover are positioned as brands of extreme luxury, but they were perceived by the public as distant and almost unattainable. However for Colombians, European, and specially British culture, is admired for the elegance and style.

AUSTRALIA - PATTIES

ARMCHAIR EXPERTS TV

Four’n Twenty, Patties Foods’s meat pie brand, sponsors the hit social show “Armchair Experts”.

It’s a full integrated sponsorship beyond traditional broadcast, inclusive of sponsorship of the show across Twitter and TV, highlighted in trade publications.

POLAND - VOLKSWAGEN

Colour of Skoda

Using a spectrometer and some machine learning we were able to amplify the experience of selecting the color of customer’s new car. We used the spheres available in the point of sale and created a system that, after having a sphere placed on a special platform, would recognize the color of said sphere and present selected car model on a screen in high quality.

POLAND - VOLKSWAGEN

SKODA VR

Keeping in mind that Skoda is about safety, we built a technological zone allowing the visitors to actually experience the systems used in the latest Skoda car models. We used VR (Crash Test VR solution) and MR (Microsoft HoloLens) to create an accurate experience showing how different systems work and communicate with each other by putting the user in the middle of the action.

NORWAY - KOLONIAL

That's all, Shopping done

There are so many super markets in Norway per capita, but Kolonial tried to change consumer insight to get only what they really needs. Usually, even picking up BBQ, Norwegian buy too much without any plan. Kolonial focused on BBQ (which Norwegian signature cultural habit!) to deliver ads which consumers directly jump to the online shopping platform. The ads show several recipes which are optimized up to the weather.

NORWAY - ENTUR

Data driven media strategy

There are 57 different public transport companies. The Ministry of Transport has decided that everything should be gathered in one travel planner – ENTUR. ENTUR’s goal is to increase the amount of public transport users and make travelling both easier and more environmentally friendly.

NORWAY - KOLONIAL

Game of thrones collaboration

Game of Thrones is very popular in Norway too. They collaborated with GOT for an online shopping platform, Kolonial. dentsu X Norway was in charge of media strategy, digital strategy and placements.

(Case from 2018)

NORWAY - LINICIN

Use data to prevent Lice

Collecting Pharmacy sales data and google search data to identify where head lice is spreading. Banner ads are delivered to the area if the real time data says head lice is breaking. 400% increasing sales compare to the previous year.

THAILAND

Team Thailand

Campaign Team Thailand is aiming to ignite the cheering culture and build the solidarity in Thailand to back local athletes to win all competitions in all sports series.

THAILAND - J.LEAGUE

J.League Live Stadium

dentsu X Thailand initiated the public viewing event of J.League (Japanese Soccer League) where 3 key Thais play in to promote J.League and increase engagement of Thai audiences. More than 100 people joined the event, and the event was picked up by multiple major publishers in Thailand.

(Case from 2019)

THAILAND - TOURISM AUTHORITY OF THAILAND

I'm the one for Nature

The purpose of "I'm the one for nature" is to raise awareness of the impact our actions have and to ensure the healthy development of the tourist destinations in Thailand.

(Case from 2019)

THAILAND - AIS

eSport

We launched an Esports tournament with the most famous games in Thailand; ROV and DOTA2 on mobile and PC respectively, which was the 1st time the brand announced to public about their move into gaming. We apply the right touchpoints from blasting media in Twitter, YT, KOLs and technology websites as well as open new FB account. We raise the awareness of not only the product but also the eSports

THAILAND - TOYOTA

#Stay with you

dentsu X co-developed a campaign which communicates that Toyota stays with the consumers even under the Covid-19 circumstances.

THAILAND - PTT

Stay home together

dentsu X co-developed a campaign to communicate the importance of social distancing for PTT which is Thai oil and gas company.

INDIA - AMFI

How does one make an elephant dance?

dX India launched the brand-awareness initiative for Association of Mutual Funds of India (AMFI).

AMFI sponsors Pro Kabaddi League (PKL) and utilize players as micro-celebrities for on/off-air activation to make fans more receptive to AMFI’s “ Sahi Hai” message.

INDIA - MARUTI SUZUKI

Swift Be Limitless

dentsu X India turned Maruti Suzuki’s Swift “Be Limitless” brand initiative into an immersive experiential campaign to the sports fans. Maruti Suzuki sponsors Indian Super League (ISL). On the finale of the IPL season 5, the brand live streamed selected ISL fans on the perimeter board in real time and the selected fans enjoyed the match from their homes.

(Case from 2019)

INDIA - HONDA

Giving wings to HONDA

Not only sponsoring a pro kabadi game, HONDA created an anthem for fans and audiences to sing at the game. This unifies the fans, and the activation was amplifies rapidly.

(Case from 2019)

INDIA - TOYOTA

Launching Gazoo Racing

Toyota announced to launch their new model in the coming year. Along with the new model release, Toyota also launched a racing game, Gazoo. CAMPAIGN SUCCESS ENCOURAGED TOYOTA TO CREATE HALO EFFECT BY LAUNCHING ACTUAL GAZOO RACING MODELS FOR SALES IN COMING YEARS

GLOBAL - MIRAIE

Tsubasa +

A Fantastic Collaboration of football players from throughout the world and Captain Tsubasa’s players in real world dream matches. Dentsu has the exclusive IP rights to sell the contents.

RUSSIA - TOYOTA

Optimized DOOH

Using technology, outdoor advertising became targeted media with possibility of its effectiveness measurement.

RUSSIA - STOLOTO

100 Lemons challenge

Change the perception of the lottery category in Russia by getting rid of the "boring and outdated" format barrier to attract younger generation. Created an original brand character (lemon) as well as emoji/stickers for social and message apps. Chatbot account was launched as well, and people can get stickers if they buy a lottery via the chatbot.

RUSSIA - TOYOTA

UFC Sponsorship

The first UFC event in Russia as an unique and breakthrough opportunity, it's the second mostly anticipated event after the FIFA World Cup. The assets of the package were adapted for the client and aimed on different goals: octagon branding and Instagram posts allowed to gain reach and awareness, the rights to be named the exclusive automotive partner of UFC built a strong emotional link and run additional promo campaigns.

RUSSIA - LEXUS

LEXUS Tied-to travel

To increase the awareness of Lexus as a car for travel lovers, dentsu X Russia partnered with two major travel magazine, Wunderlast and Esquire to create articles and video content. Esquire is more like fashion/trend magazine, but in Russia it has hgh affinity with travel lovers.

RUSSIA - SBERBANK

#Thankyoufoctors

Another under COVID case.

On Medical Worker's Day, June 21, 2020. Sberbank thanked doctors, nurses, paramedics, drivers and all the medical staff for their courage and work for the daily struggle.

RUSSIA - TEZENIS

Talent dance program

Tied to “Dance-Off” talent competition TV program, dentsu X Russia launched an integrated campaign for Tezenis, Italian underwear brand.

Initiative includes in-program brand exposure where the contestants wear Tezenis outfits, and in-store activations where the TV program footage is placed w/ the program logo to maximize attention.

(Case from 2019)

SINGAPORE - HUAWEI

iJack

We hijacked the queue outside the Apple store in Singapore. In just 15 minutes, we gave 200 Huawei Power Banks to fans who were in need of a recharge. It made global news in less than 48 hours with ZERO investment in Media.

(Case from 2019)

SINGAPORE - DISNEY

The Bot Office

To close the gap to ticket purchase and bring people closer of the box office, we used a new technology, Jumper.Ai, connecting hashtags in the comments (e.g. #AvengersSG) to trigger purchase without leaving Disney FB Messenger.

(Case from 2019)

GLOBAL - JLR

iPace

To nurture 125m of Europe’s luxury car buyers of tomorrow we partnered Jaguar with global pop sensation Dua Lipa, co-created a dedicated track then used their cars sensory data to turn it into the most remixed song of all time.

(Case from 2019)

MALAYSIA - DISNEY

Heroes in the sky

A 300 light-emiting drone show in the centre of KL to bring to life the iconic Avengres characters and evoke a strong emotional trigger with fans.

(Case from 2018)

RUSSIA - SBERBANK

Neighborhood

Sberbank uses empty windows, billboards and geo-targeted media for locals to vote in real time on special landing page for the needed food shop, pharmacy or beauty salon to be opened in their district in one of Sberbank assets.

THAILAND - eCommerce

dX Commerce team

dentsu X Thailand created a team specialized for eCommerce to solve the following two points: 1.Be a client’s consultant, give a recommendation and how-to start ecommerce business from scratch to big enterprise. 2.To provide end to end solution come with ecommerce sales channel platform management, a real-time dashboard to analysis the business ROI, warehouse & delivery services and CRM platform.

ITALY - ESTEE LAUDER

Night is Yours

The launch of a new brand platform strategy «The Night Is Yours» to raise awareness about the night as a key beauty moment, reinforce the brand's unrivalled domination as the night-time expert and ultimately rejuvenate brand perception. dentsuX, Isobar and Mktg have joined forces to create a fascinating online and offline ecosystem for The Night Is Yours and stage the world of the night according to Estée Lauder with 360 degree campaign.

ITALY - ESTEE LAUDER

La Mer Blue Heart

A free art exhibition, a children workshop and an influencer activation to celebrate La Mer commitment for the Ocean and trigger people to take part into the Global Ocean Preservation Project by sharing #LaMerDonation, worth 25€ donation by La Mer.

ITALY - PVM

Vigorsol KIF keep is fresh

The AIR Action Vigorsol Limited Editions are out! Three all-new flavors and styles inspired by trends of the most variable and unpredictable target: the GenZedders. How to narrate them the brand’s real freshness and its mutating soul? dX Italy used Spotify and Instagram to create original contents. For Instagram, they used AR gimmicks.

PHILIPPINES

Ignite

3rd year of IGNITE was held in the mid October, led by Techshake, dentsu x, and Brainsparks. For the past 3 years, Philippines team gathered the largest audiences from the startup ecosystem, all under one roof. In the spirit of innovation and collaboration, we aim to continue our tradition online for this year.

JAPAN - JLR

Unexplored Radio Studio

dentsu X Japan supported JLR Japan celebrate its 50th anniversary as it ran a one-day radio station built at the foot of a volcano located in a city in South Japan where no automobile had ever explored