Experience Beyond Exposure

(Case from 2018)

RUSSIA - SBERBANK

Neighborhood

Sberbank uses empty windows, billboards and geo-targeted media for locals to vote in real time on special landing page for the needed food shop, pharmacy or beauty salon to be opened in their district in one of Sberbank assets.

(Case from 2019)

SINGAPORE - HUAWEI

iJack

We hijacked the queue outside the Apple store in Singapore. In just 15 minutes, we gave 200 Huawei Power Banks to fans who were in need of a recharge. It made global news in less than 48 hours with ZERO investment in Media.

FRANCE - ESTEE LAUDER

MAC x AYA NAKAMURA

Using a French phenomenon to target the core community of Mac Cosmetics and create traffic in POS with a lipstick and gloss limited edition.

CANADA - ARTERRA WINE

Underground Vineyard

To launch the new ‘The Audacity of Thomas G. Bright’ brand, we developed a campaign celebrating the founder’s audacious spirit by disrupting status quo. We achieved this through a unique, high-impact OOH activation supported by contextual TSA and social messaging.

(Case from 2019)

UK - JFOODO

Partner with SquareUp, JFOODO held "JAPAN WEEK" in London. dentsu X worked with SquareUp media to involve more than 200 restaurants to serve a special menu of Sake x Seafood. During Japan Week, 5 events were held as well inviting some well-known chefs to educate customers what Sake is.

(Case from 2019)

AUSTRIA - A1 TELECOM

Kitschmas Deluxe

The Austrian telecommunications market is particularly competitive at Christmas season – the brand "bob" created added value for consumers, impressed with out of the box implementations and built a deeper connection in the consumers’ minds!

POLAND - VOLKSWAGEN

SKODA VR

Keeping in mind that Skoda is about safety, we built a technological zone allowing the visitors to actually experience the systems used in the latest Skoda car models. We used VR (Crash Test VR solution) and MR (Microsoft HoloLens) to create an accurate experience showing how different systems work and communicate with each other by putting the user in the middle of the action.

POLAND - VOLKSWAGEN

Colour of Skoda

Using a spectrometer and some machine learning we were able to amplify the experience of selecting the color of customer’s new car. We used the spheres available in the point of sale and created a system that, after having a sphere placed on a special platform, would recognize the color of said sphere and present selected car model on a screen in high quality.

(Case from 2019)

SPAIN - HEINEKEN

Ladron de Manzanas

Symbolize a fox as "A Apple Thief", we set four phases from offline/online to pop-up stand. On the first phase we spread the image and video of fox stealing the cider "A Apple Thief" on social platform and digital platform. The image/video contain a message to induce audience a special action in columns, where the product was shown, the special serving tap.

(Case from 2019)

CANADA - LOBLAW

Aisle of Glory

Sequel of the 2018 campaign. In 2018, we succeeded to change audience's perspective toward haulers. This year, we sponsored NBA final, which made a buzz among audience with surprise "why no frill?". Then we launched what other major sponsors for sports contents do - launching online game that you can use a character to shop at No Frills to pick up groceries. You can get actual coupons if you win the game.

(Case from 2018)

NORWAY - LINICIN

Use data to prevent Lice

Collecting Pharmacy sales data and google search data to identify where head lice is spreading. Banner ads are delivered to the area if the real time data says head lice is breaking. 400% increasing sales compare to the previous year.

(Case from 2019)

THAILAND - AIS

eSport

We launched an Esports tournament with the most famous games in Thailand; ROV and DOTA2 on mobile and PC respectively, which was the 1st time the brand announced to public about their move into gaming. We apply the right touchpoints from blasting media in Twitter, YT, KOLs and technology websites as well as open new FB account. We raise the awareness of not only the product but also the eSports category itself.

THAILAND - J.LEAGUE

J.League Live Stadium

dentsu X Thailand initiated the public viewing event of J.League (Japanese Soccer League) where 3 key Thais play in to promote J.League and increase engagement of Thai audiences. More than 100 people joined the event, and the event was picked up by multiple major publishers in Thailand.

(Case from 2019)

INDIA - MARUTI SUZUKI

Limitless Stadium

THE BEST FOOTBALL SEATS ARE NOT IN THE STADIUM, BUT ON THE FIELD! Maruti Suzuki turned the stadium wall to a screen to show the audience watching soccer games at home. The show the soccer fans' reaction and faces on the screen at the real time.

CHINA - KODANSHA

Cardcapter Sakura Exhibition

dentsu X China hosts "Cardcaptor Sakura" exhibition, the world of beloved Japanese manga series, in Shanghai, opening on 20^th June.

Dentsu holds an exclusive global marketing rights of the exhibit and Shanghai is the first oversea market that successfully organized this event.

CHINA - SHISEIDO

Popmart Collaboration

Partnering with POPMART, China’s #1 popular figure unit, Shiseido cosmetic introduces a special packages with Pucky characters.

It’s an integrated campaign which includes movie content that guides how-to-make insta-worthy paper-cutting pics with the package box.

PHILIPPINES - GLICO

eSport led by direct commerce

In 2020 Nov, Glico Philippines and dX PH implemented the experimental Mobile Legends tournament to test digital path to purchase experience in Nexplay, the growing e-sports livestreaming platformer. ​

(Case from 2019)

SINGAPORE - DISNEY

The Bot Office

To close the gap to ticket purchase and bring people closer of the box office, we used a new technology, Jumper.Ai, connecting hashtags in the comments (e.g. #AvengersSG) to trigger purchase without leaving Disney FB Messenger.

MALAYSIA - MITSUI

Lala port

Lalaport KL will be launchin in KL in 2021. dentsu X MY is involved this huge project not only as AOR but as cunsultant to think about what Lalaport should offer the visitors both on its tenalts and services.

(Case from 2019)

MALAYSIA - DISNEY

Heroes in the sky

A 300 light-emiting drone show in the centre of KL to bring to life the iconic Avengres characters and evoke a strong emotional trigger with fans.

CANADA - LOBLAW

Insider Project

dentsu X has been working on CRM content creation "insiders project" with food-related articles for Loblaws site's subscriber.

Now, the contents are decided to be available for free for all Canadians considering the contents are beneficial for all during the stay home period.

PHILIPPINES - NEXPLAY

eSports partnership with Nexplay

IGNITE 2019 helped dx X PH to meet Nexplay, an esports platform startup. Nexplay has patent technology to simul-cast the live streaming via FB/YT/Twitch and others. It also houses own Esports athlete, influencers, and capability to mount event. dX Ph signed a strategic partnership with Nexplay and collaborated to create a seamless path to purchase an Esports Ecosystem journey. Case is upcoming in Nov 2020 with our client.