2021
US - CAESARS
Carsars Made the Right BET
William Hill partnered with powerhouse Caesars Entertainment to bring a rebranded Sportsbook app. Working holistically, the National, Local and OOH investment teams broke through the clutter, created noise and disruption to grab fans attention and increased the brands unaided awareness.
2021
US - NESTLE
Oreo x Pokemon
Pokémon fans love exploring and collecting the wide variety of Pokémon types just as much as OREO fans love finding and trying everything new from OREO. To promote the new OREO x Pokémon limited edition cookie, we surrounded the launch with elements of discovery. From an animated reveal video and pop-up art installation crafted entirely out of OREOS, to a rarification scheme that made some cookies harder to find than others, we enticed both fandoms to find ‘em all. And fans were here for it. The OREO x Pokemon collab has been OREO’s fastest-selling and top-grossing limited edition launch to date.
2021
US - 7-11
High school band puts 7-11 Nachos center stage
Froggy, a Riot Grrrl punk band out of Doylestown, PA caught the attention of 7-Eleven with the release of their song “7-Eleven Nachos.” The song slaps. To applaud Froggy’s creativity and honor their extreme nacho love, we partnered with them to produce a professional music video of the song. While brands have been bantering with fans on social media for years, 7-Eleven’s funding of Froggy’s video takes social response to Eleven by rewarding fan creators in a truly meaningful way. Froggy’s initial act of brand-bait (they tagged 7-Eleven on Instagram) suggesting a sponsorship was a joke. Months later, they had a deal.
2021
ITALY - S.PELLEGRINO
#SupportRestaurants
Under the lock-down, most of restaurants were facing a huge drop in their business. To save them, S.PELLEGRINO led a global campaign. The campaign is to cheer those small business with #S.PELLEGRINORESTAURANT by several campaigns including donation, introducing partner restaurants and hosting events.
2021
RUSSIA - PAULIG
Paulig City Barista
Maximizing the product launch. Not only with pure media investment, but the client was keen to create their original contents. To discover the variety of Paulig City coffee blends, blogger will transform into foreign barista and teach us how to prepare coffee drinks according to recipes from different countries. We highlighted each blend and city with unique recipes and game presentation in the style of each direction.
2021
RUSSIA - CALZEDONIA
Podcaster
Dentsu Russia launched Podcaster, a new marketing tool focusing on audio media, which has been rapidly growing after the Covid19. Their first case was Calzedonia. For Calzedonia, Podcaster enables us to identify their targets are suitable for a female audience of 20-50 years with self-care, mental health, relationships.
2021
TAIWAN - PORSCHE
Taycan Meets Stars
dX Taiwan developed a branded entertainment content for Porsche’s EV sports car, Taycan at its debut in Taiwan. This is the road trip program series with 6 episodes. The team invited Taiwanese stars and celebrities on nation-wide driving relay to experience Porsche Taycan.
2021
US - 7-11
7-11 New BD Integrated Campaign
Launched a brand new integrated media and creative campaign for 7-11. $70MM spend behind it. dX US worked with 7-Eleven and Spring Breakers director Harmony Korine on 7-Eleven’s biggest television advertising push in years. 7-Eleven has always provided quick and easy access to the practical, everyday necessities people need in order to keep going—but the brand understands that there’s more to life than surviving. Particularly in times like these, when our days rarely feel like a 10, it can be easy to overlook the small things that bring us joy.
2021
US - MCCORMICK
Mustard Beer Day
Last year it was ice cream, and this year it's beer! To celebrate the National Mustard Day, McCormick's mustard beer was launched on that day as a limited edition. dX US worked with SNAPCHAT to create a camera filter as well as a campaign brand website to introduce recipes to o with the beer.
2021
US - JLR
New Rules of Adventure
A content series for the Land Rover brand developed in partnership with Outside magazine. The New Rules of Adventure was a three flight campaign teeming with inspiration for modern-day outdoor enthusiasts. In addition to high-impact ad units, the hub contracts views from three custom videos and nine editorially aligned custom articles.
2021
RUSSIA - NESTLE
RGS on the Bolshoi Stage for Essntial Workers
On the 11th of April on the most iconic stage of Russia and one of the most known in the world – the Bolshoi Theatre a noble event named “We are together” took place. A live concert performed from the legendary stage where TOP Russian artists one-by-one were performing cult songs supported by the Bolshoi orchestra members that were playing from their homes for safety reasons. The massive event was broadcasted on Russia1’s prime-time sharing the support, warmth and care in this though times to an audience of about 18 million viewers.
2021
RUSSIA - NESTLE
Waking Up in A New Way With Nesacafe Classic
We created №3 morning show on Russian TV waking-up our audience in a new way with Nescafé Classic. We attracted the audience to become brand ambassadors and share their morning routines to win a personalized version of iconic red mug.
2021
RUSSIA - NESTLE
Felix and TV Celebrities
Felix launched a new creative concept during the lockdown. The communication was integrated into interprogramm bumpers on TNT channel. Popular channel’s comedy shows hosts, as domestic cats, shown typical cats life occasions when they started spending more time with owners.
2021
INDIA - AMFI
Driving Adoption of Mutual Fund
Investment for Every Indian
We used Kaun Banega Crorepati (India’s Who Wants To Be A Millionaire) to flip brand communication to brand conversations in creating a positive disposition to invest in Mutual Funds through a celebrity influencer.
2021
RUSSIA - CALZEDONIA
New Swimwear Collection
The lockdown has finally got ease in Moscow When the shopping mall re-open, Calzedonia celebrated their summer collection at the bigget fashion mall.The client requested to make this campaign impactful as well as deeply cnnected toaudience.Set up 360 degree campaign to set up a pop-up beach house in the biggest shopping mall, inviting famous DJs, graphic artists, influencers.
2021
RUSSIA - NESTLE
Felix Mask for New Year
NTV Masked Singer is a Russian’s popular reality singing competition TV series where a popular star hides behind every mask. Nestle’s Felix sponsored the program’s 4-hour-long new year count down show, where a famous female singer performed with a Felix Mask (Cat mask). Nestle also operates dynamic logo placement and online New Year count down animation spots.
2021
RUSSIA - STOLOTO
Stoloto Tiktok
Lotteries are an age-related product.We set ambitious goal to attract young, solvent audience to Stoloto app. We turned to TikTok users community and offered a deal: to develop their own content about our products that and bring it to certain target audience of the platform, and we were ready to pay them for each new player attracted. We paid only for those new players who download the Stoloto mobile app and register on the platform. The project attracted almost 100 000 new players.
2021
RUSSIA - STOLOTO
Stoloto Theme Park
During the pandemic consumers of lotteries in digital channels have chosen a strategy of saving money. The frequency of lottery ticket purchases decreased by 28%, and ARPU fell by 13% YoY. •The most common motives for buying lotteries are the desire to have fun, spend interesting time and try your luck and prefer to play casual games (AIC, 2020). We needed to bring back to the game our players who had set aside a category for better times and we built a virtual park with kebabs and attractions.
2021
RUSSIA - KILIAN
Kilian the Liquars
Build a campaign webite with nightlife experience and close brand connection with founder heritage. In our project we showed how does barhopping look like in 2021? As part of project we created a guide to the bars in Moscow, which are shaping the city's bar culture now. The route accompanied by photographs with local heroes associated with bars (bartenders, DJs, influencers).
2021
PHILIPPINES - NEXPLAY
eSports partnership with Nexplay
IGNITE 2019 helped dx X PH to meet Nexplay, an esports platform startup. Nexplay has patent technology to simul-cast the live streaming via FB/YT/Twitch and others. It also houses own Esports athlete, influencers, and capability to mount event. dX Ph signed a strategic partnership with Nexplay and collaborated to create a seamless path to purchase an Esports Ecosystem journey. Case is upcoming in Nov 2020 with our client.
2021
FRANCE - JLR
Le Echos tie-in
With a message, "Change Drivers", dentsu X FR created 1 series of movies with 5 episodes featuring several characters. The movie contents were created with Le Echos magazine, and amplifies its platform and SNS.
2021
FRANCE - UPFIELD
Alexandra Woog contents partnership
Partnering with France2, dX FR created 25 episodes of short movies. In each movie, it features one spoken person, like a fashion designer Alexandra Woog to let him share his thought on health and how he manage his health.
2021
ITALY - PVM
Vigorsol KIF keep is fresh
The AIR Action Vigorsol Limited Editions are out! Three all-new flavors and styles inspired by trends of the most variable and unpredictable target: the GenZedders. How to narrate them the brand’s real freshness and its mutating soul? dX Italy used Spotify and Instagram to create original contents. For Instagram, they used AR gimmicks.
2021
RUSSIA - LEXUS
Kimono - Finding Japanese Craftmanship
Tie-in with a popular TV program. The TV show hosts visit several places in Japan with driving Lexus to meet Japanese artists, artisans and craftsmen to find out the secret behind the Japanese culture and craftmanship.The shooting was all done in Japan (before Covid-19)
2021
US - KROGER
Holiday Food Exchange Campaign
The work for Kroger, the US’s supermarket chains. dx US created a documentary-style social campaign that shared the stories of how three families were refreshing their holiday traditions in 2020 – a year unlike any other.
The campaign set a new bar in our work for Kroger of food-focused content and deeper storytelling about how people come together over food.
2021
RUSSIA - NESTLE
Wake up in a New Way
dx RU launched a branded TV show for Nescafe Classic. The program was aired on TNT, the Russia’s big TV channel, every morning during workdays with original episode and on weekdays with re-run from Jun to Dec. dx RU provided an integrated service from teaser to digital amplification, including content creation.
2021
RUSSIA - CALZEDONIA
Stickers are Modern Tool for Brands
dX RU created branded stickers for message app for Tezenis, Calzedonia’s fitness clothing brand for the youth. In Russia, original stickers for brands has not been well penetrated. dentsu X Russia suggested this as the effective way of building brand awareness natively and effectively among the audience in a short time among communities.
2021
TAIWAN - BBC
New Year's Celebration
dentsu X shows the strong relationship with media. BBC broadcasts the new year moment in major global cities to celebrate new year every year. In Taiwan, dentsu X Taiwan is assigned to deliver the movie. This year dentsu X Taiwan put dentsu X logo on the top to make the global celebration program as a big PR platform.
2021
US - FOX
Relaunching the Die Hard
15 Teaser during the NFL pre-game show to drive buzz. The Teaser was utilized to fuel speculation that a new DieHard movie was coming. Premiered the 2min film during the 10/18 Packers/Buccaneers game in the first pod of the game, with a toss to the spot from Joe Buck. Leveraged linear, OTT, OLV and social to maintain continuity and drive Reach and Frequency.
2021
RUSSIA - TOYOTA
Japan. The Reverse Side of the Kimono
Our target audience prefers to watch movies and TV shows about tech, auto and traveling. Vladimir Pozner and Ivan Urgant, one of the most popular TV presenters and their joint projects have impressive coverage. Pozner’s documentary series about Scandinavia released during the New Year holidays in 2019 became one of the most successful TV projects of the year.
2021
PHILIPPINES - AJINOMOTO
Eat Well, Live Well
dx PH sought the expertise of GMA, a major broadcasting company, to provide fitness info to Filipino families on practicing a healthy and nutritious lifestyle that materialize Ajinomoto’s “Eat Well, Live Well and Stay Well” initiatives in this new normal.This digital series- FB Live content – is 5-episode series that will talk about how Ajinomoto can provide delicious and nutritiousrecipes + fitness inspirations to stay healthy.
2021
NETHERLANDS - UPFIELD
Small Act of Kindness
Blue Band supports families with growing up kids, also in times of Covid-19. We proved this by small act of kindness in a perfect fit with brand domain. #Kidsbakingforkids, create special moment for kids whose parents work in crucial professions.
2021
NIGERIA - MOET HENNESSY
Hennesy Artistry
A unique integrated campaign "'Hennessy Artistry 2020"' that brings the “Art of Blending’’ to life by creating exceptional consumer moments through a fusion of music, art, culture, creative talent and the world’s number one luxury cognac; HENNESSY.
2021
SRI LANKA - Dentsu Grant and Swarnavahibi
Happy News
During the longest curfew in it’s nations history due to the pandemic, every Sri Lankan was glued to the news; the reporting only amplified the anxiety people were feeling. DentsuGrant brought hope and positivity by disrupting prime time news.
2021
CANADA - DAZN
First Canadian NFL Podcast "MORE FOOTBALL"
We created the first-ever Canadian NFL video podcasts via a Yahoo! Sports integration through the 2020 season. Verizon’s ecosystem enabled DAZN to reach NFL fans & encouraged users to start a free live sports streaming subscription, achieving our 2020 goals.
2021
DENMARK - STIMOROL
Blast Partnership Activation
We built an integrated campaign with several different creative elements, media, and platforms. Common to them all is that they coherent help to activate Stimorol's partnership with BLAST. This case shows how we activated and engaged our target audience on their terms with a innovative, creative, and relevant campaign.
2021
TAIWAN - PORSCHE
Porsche Taycan Ad Turn Global
Through integrating entertainment experts, media strategist and creative consultants. We created a YouTube show for Porsche’s new launch Taycan. This campaign became the face of Taycan 2021 as Porsche’s global asset. This is a never before, coming from Taiwan.
2021
AUSTRALIA - JLR
SAS AUS Drives the DEfender to the Extreme
In spite of an onslaught of extraordinary challenges putting a stop to creative production, dwarfed media budgets and intense limitations around how product benefits could be depicted, this media led campaign rose to the challenge, smashing all targets
2021
RUSSIA - NESTLE
Felix Happy MEW Year 2021
Felix prepared numerous surprises to the audience on the New Year Eve. Starting from the mid December we integrated into channel’s identity our branded countdown until the Eve where Felix celebrated NY together with the audience within top entertainment show.
2020
GLOBAL - MIRAIE
Tsubasa +
A Fantastic Collaboration of football players from throughout the world and Captain Tsubasa’s players in real world dream matches. Dentsu has the exclusive IP rights to sell the contents.
2020
THAILAND
Team Thailand
Campaign Team Thailand is aiming to ignite the cheering culture and build the solidarity in Thailand to back local athletes to win all competitions in all sports series.
2020
USA - JLR
John Mayer Goes Outside
Now more than ever, it feels good to get outside. For John Mayer, a journey into the Redwoods of Northern California earlier this year underscored that point, the new 2020 Land Rover Defender. The experience is captured in “John Mayer Goes Outside,” a new advertising campaign from Atlantic Re:think,
2021
RUSSIA - ESTEE LAUDER
Don't Stay Away-Let's Fight Against Breast Cancer Together!
To draw public attention to early diagnosis, as well as to research on ways to cure and prevent the disease, Estée Lauder Companies annually organizes pink lighting of the facades of buildings, monuments and attractions around the world.
2020
THAILAND - J.LEAGUE
J.League Live Stadium
dentsu X Thailand initiated the public viewing event of J.League (Japanese Soccer League) where 3 key Thais play in to promote J.League and increase engagement of Thai audiences. More than 100 people joined the event, and the event was picked up by multiple major publishers in Thailand.
2020
RUSSIA - ESTEE LAUDER
Anti Bullying Campaign
Mac, Estee Lauder’s cosmetic brand, initiated a “Lovers Gonna Love” campaign with a Russian popular singer Zivert against social bullying that supports fearless experiments with make up and lets people feel loved.
2020
RUSSIA - STOLOTO
100 Lemons challenge
Change the perception of the lottery category in Russia by getting rid of the "boring and outdated" format barrier to attract younger generation. Created an original brand character (lemon) as well as emoji/stickers for social and message apps. Chatbot account was launched as well, and people can get stickers if they buy a lottery via the chatbot.
2020
UK - JLR
Jag Race
The British public feels disconnected from car advertising because it reinforces outdated gender stereotypes. We set out to fix this by building on Jaguar’s long-standing partnership with Attitude Magazine.
2020
CHINA - JAHWA
Special pack design w/ Pokémon
dx entertainment China won the Jahwa, local cosmetic brand, pitch for Singles’ Day campaign with Pokémon IP proposal. The team leads to develop special Pokémon package design for baby care brand “Giving” for the sales of the busiest shopping day in China. The package was sold at Single’s Day through major EC platforms.
2020
CHINA - SHISEIDO
HK Olympic Committee Sponsorship
dx entertainment team in China made another IP collaboration for Shiseido. Worked on limited-offer of EC special package with Chinese royal IP, Summer Palace "颐和园" with Shiseido’s Aupres brand to celebrate the new year of the ox.
2020
HOKG KONG - NISSIN
HK Olympic Committee Sponsorship
Nissin Foods Hong Kong is going to become an official partner of Olympics Committee of Hong Kong and Hong Kong national team for 2020 Tokyo Games. dentsu X and DBA has been appointed as the exclusive marketing agency to handle the project.
2020
RUSSIA - TOYOTA
UFC Sponsorship
The first UFC event in Russia as an unique and breakthrough opportunity, it's the second mostly anticipated event after the FIFA World Cup. The assets of the package were adapted for the client and aimed on different goals: octagon branding and Instagram posts allowed to gain reach and awareness, the rights to be named the exclusive automotive partner of UFC built a strong emotional link and run additional promo campaigns.
2020
RUSSIA - NESTLE
How to "send" a chocolate to space
An active astronaut as KOL, shooting in space, primetime branded content on New Year night and other few things to create a story for a chocolate. Our 90 seconds story was aired 40 minutes before the President’s speech and delivered incredible performance. The spot was distributed on Youtube and OTT platforms after the premiere and the shorter version of the spot was on air in January on TV and digital.
2020
AUSTRALIA - PATTIES
Sound of the game
Four'N Twenty is the official pie of the Australian Football League (AFL) and has looked to drive sales during AFL. During COVID, Australians lost AFL experience, a game rich in rituals, and it was clear what was missing most were sound experiences - the roar of the fans, the siren at 3/4 time. 'Sounds of the Game' plays a song of people's motivations of what was missed in 2020.
2020
AUSTRALIA - JLR
Melbourne Football Club
Beyond traditional broadcast, the partnership included; Back of guernsey branding, On-ground signage and activations, event activation. 85% unaided BI among MFC supporters and 90+ leads which lead to 11 confirmed sales.
2020
INDIA - AMFI
How does one make elephant dance?
dX India launched the brand-awareness initiative for Association of Mutual Funds of India (AMFI).
AMFI sponsors Pro Kabaddi League (PKL) and utilize players as micro-celebrities for on/off-air activation to make fans more receptive to AMFI’s “ Sahi Hai” message.
2020
USA - JLR
Race to Space
Creating excitement among adventure-seekers for Land Rover where there is no new models and or news to leverage for a peak sales-period. CNN was soon to premiere its documentary celebrating the 50th anniversary of man’s first steps on the moon’s surface titled “Apollo 11.” The dentsu X team and the CNN content studio Courageous collaborated to create a 3-part, custom branded content series following two women breaking barriers in the STEM field.
2020
NORWAY - KOLONIAL
Game of thrones collaboration
Game of Thrones is very popular in Norway too. They collaborated with GOT for an online shopping platform, Kolonial. dentsu X Norway was in charge of media strategy, digital strategy and placements.
2020
RUSSIA - NESTLE
Bolshoi free concert
Moscow's Bolshoi to livestream shows for free. The legendary Bolshoi Theatre in Moscow has announced it will broadcast its best classic performances online for free in response to new restrictions to slow the spread of coronavirus. The Bolshoi's announcement came after the Moscow mayor on Thursday ordered the closure of all non-essential services and encouraged residents to stay home.
2020
AUSTRALIA - PATTIES
ARMCHAIR EXPERTS TV
Four’n Twenty, Patties Foods’s meat pie brand, sponsors the hit social show “Armchair Experts”.
It’s a full integrated sponsorship beyond traditional broadcast, inclusive of sponsorship of the show across Twitter and TV, highlighted in trade publications.
2020
RUSSIA - PVM
Chupa Chups Kids tie-in
Collaborated with one of the most famous kids TV program, Riseum Skazki, dentsu X Russia conducted a product placement for PVM on the TV program to maximize the brand exposure at the relevant content.
They placed Chupa Chups’s chocolate as a reward of game win.
2020
RUSSIA - TEZENIS
Talent dance program
Tied to “Dance-Off” talent competition TV program, dentsu X Russia launched an integrated campaign for Tezenis, Italian underwear brand.
Initiative includes in-program brand exposure where the contestants wear Tezenis outfits, and in-store activations where the TV program footage is placed w/ the program logo to maximize attention.
2020
RUSSIA - NESTLE
Tiktok Challenge
Russia team initiated an inclusive campaign for Nestle’s BonPari candy brand with TikTok .
Its TikTok Challenge campaign utilizes popular bloggers posted a videos to a song “Sour DJ” and invited to participate in BonPari contest.
2020
RUSSIA - NESTLE
Maggie Family Cooking Post
Covid-19 changed the media consumption in Russia to TV and digital focused. dentsu X Russia conducted various campaigns for Nestle brands along with this change.
For maggi, Nestle’s bouillon brand, dentsu X Russia executed a series of original recipe posts that encourage family to stay-home and cook together with maggi.
2019
TAIWAN - POKEMON
POKEMON LANTERN FES
dx Taiwan partnered with the Pokémon Company to have better appearance with multiple electrical Pikachu for the Taipei Lantern Festival. Negotiated Taipei City to appoint Pokémon as their Stamp Rally mascot to collect the characters to join the campaign.
2019
CHINA - KODANSHA
Cardcapter Sakura Exhibition
dentsu X China hosts "Cardcaptor Sakura" exhibition, the world of beloved Japanese manga series, in Shanghai, opening on 20th June.
Dentsu holds an exclusive global marketing rights of the exhibit and Shanghai is the first oversea market that successfully organized this event.
2019
CHINA - SHISEIDO
Popmart Collaboration
Partnering with POPMART, China’s #1 popular figure unit, Shiseido cosmetic introduces a special packages with Pucky characters.
It’s an integrated campaign which includes movie content that guides how-to-make insta-worthy paper-cutting pics with the package box.
2020
UK - ENTERPRISE
Everyday mission
dX UK was tasked with taking Enterprises' ATL TV campaign, and creating a full funnel response, extending through digital & paid social channels. We took everyday Enterprise customer missions [intents to hire a car] and created vast # of action movie trailers for their stories – each illustrating how Enterprise saves the day. Each mission and script was written and developed by our in-house team and then filmed in as fast as 3 days by Chief Productions.
2019
SPAIN - HEINEKEN
Ladron de Manzanas
Symbolize a fox as "A Apple Thief", we set four phases from offline/online to pop-up stand. On the first phase we spread the image and video of fox stealing the cider "A Apple Thief" on social platform and digital platform. The image/video contain a message to induce audience a special action in columns, where the product was shown, the special serving tap.
2019
UK - JFOODO
Partner with SquareUp, JFOODO held "JAPAN WEEK" in London. dentsu X worked with SquareUp media to involve more than 200 restaurants to serve a special menu of Sake x Seafood. During Japan Week, 5 events were held as well inviting some well-known chefs to educate customers what Sake is.
2019
RUSSIA - SBERBANK
I am your boss project
Partnering TV broadcasting company to create a new reality show about entrepreneur. In Russia, there are more and more entrepreneurs every year. Sberbank tries to make entrepreneur new dream occupation. Sberbank supports the entrepreneur and his/her company if he/she can successfully overcome all the obstacles in the TV show.
2019
RUSSIA - ESTEE LAUDER
Marvel Captain MAC
Launched limited product collaborated with Marvel's movie, Captain Marvel. During the campaign, we build a brand website with online shop, not only the cosmetics but also some limited product from the movie. In the brand website, you can create your own avatar to try the cosmetics. Amplifies via SNS, influencers, digital ads. We also set up a pop-up stand at cosmetic stores.
2019
INDIA - MARUTI SUZUKI
Limitless Stadium
THE BEST FOOTBALL SEATS ARE NOT IN THE STADIUM, BUT ON THE FIELD! Maruti Suzuki turned the stadium wall to a screen to show the audience watching soccer games at home. The show the soccer fans' reaction and faces on the screen at the real time.
2019
INDIA - HONDA
Giving wings to HONDA
Not only sponsoring a pro kabadi game, HONDA created an anthem for fans and audiences to sing at the game. This unifies the fans, and the activation was amplifies rapidly.
2019
INDIA - TOYOTA
Launching Gazoo Racing
Toyota announced to launch their new model in the coming year. Along with the new model release, Toyota also launched a racing game, Gazoo. CAMPAIGN SUCCESS ENCOURAGED TOYOTA TO CREATE HALO EFFECT BY LAUNCHING ACTUAL GAZOO RACING MODELS FOR SALES IN COMING YEARS
2019
THAILAND - AIS
eSport
We launched an Esports tournament with the most famous games in Thailand; ROV and DOTA2 on mobile and PC respectively, which was the 1st time the brand announced to public about their move into gaming. We apply the right touchpoints from blasting media in Twitter, YT, KOLs and technology websites as well as open new FB account. We raise the awareness of not only the product but also the eSports category itself.
2019
CANADA - LOBLAW
Aisle of Glory
Sequel of the 2018 campaign. In 2018, we succeeded to change audience's perspective toward haulers. This year, we sponsored NBA final, which made a buzz among audience with surprise "why no frill?". Then we launched what other major sponsors for sports contents do - launching online game that you can use a character to shop at No Frills to pick up groceries. You can get actual coupons if you win the game.
2019
MALAYSIA - DISNEY
Heroes in the sky
A 300 light-emiting drone show in the centre of KL to bring to life the iconic Avengres characters and evoke a strong emotional trigger with fans.
2019
GLOBAL - JLR
iPace
To nurture 125m of Europe’s luxury car buyers of tomorrow we partnered Jaguar with global pop sensation Dua Lipa, co-created a dedicated track then used their cars sensory data to turn it into the most remixed song of all time.
2019
SPAIN - HEINEKEN
Brand made in real time
Effectively using social listening, tweet real time the voice with the actual football player and image, along the actual succor match at WC in Russia.