SPAIN - ESTEE LAUDER

Beauty Coach Virtual

When you talk to the Beauty Coach via Chatbot, it advises you the best colour matching to your skin. You can jump to the online shopping page from the advise.

PHILIPPINES - GLICO

eSport led by direct commerce

In 2020 Nov, Glico Philippines and dX PH implemented the experimental Mobile Legends tournament to test digital path to purchase experience in Nexplay, the growing e-sports livestreaming platformer. ​

NORWAY - KOLONIAL

That's all, Shopping done

There are so many super markets in Norway per capita, but Kolonial tried to change consumer insight to get only what they really needs. Usually, even picking up BBQ, Norwegian buy too much without any plan. Kolonial focused on BBQ (which Norwegian signature cultural habit!) to deliver ads which consumers directly jump to the online shopping platform. The ads show several recipes which are optimized up to the weather.

RUSSIA - PAULIG

Paulig 1+1

Depending on the volume Paulig purchased on the site will be delivered free of charge the same amount of coffee to medical institutions that are struggling with virus as a thank for their work.

RUSSIA - NESTLE

OZON marketplace optimization

Ecommerce data project with OZON, the Russia’s biggest e-commerce retailer, for Nestle. The project is a marketplace optimization to analyze and offer the better performing brand appearance in the e-store shelves.

AUSTRALIA - CRAYOLA

Crayola Christmas

dX AU and Crayola have partnered with Totally Awesome, a kids-safe ad platform, to create a custom Christmas Wishlist to simplify the path to purchase experience for parents. Children are given the chance to dynamically add their Favorite Crayola products to their own wish list via interactive units and once the wish list is complete, they are provided with a digital link to share with the parents.

(Case from 2019)

SINGAPORE - DISNEY

The Bot Office

To close the gap to ticket purchase and bring people closer of the box office, we used a new technology, Jumper.Ai, connecting hashtags in the comments (e.g. #AvengersSG) to trigger purchase without leaving Disney FB Messenger.

THAILAND - eCommerce

dX Commerce team

dentsu X Thailand created a team specialized for eCommerce to solve the following two points: 1.Be a client’s consultant, give a recommendation and how-to start ecommerce business from scratch to big enterprise. 2.To provide end to end solution come with ecommerce sales channel platform management, a real-time dashboard to analysis the business ROI, warehouse & delivery services and CRM platform.

DENMARK - BOLIA

From Offline Data to Business Impact

Out of the total B2C sales volume, Bolia collects customer-specific IDs (email, telephone number) of 90% of all the transactions. These customer-specific IDs are compared with "meta-data" on the purchase (transaction value, product, product category, store where the transaction took place, etc.).

RUSSIA - PAULIG

How to See Every Corner in Your E-commerce Market?

Data-driven approach to e-commerce monitoring. All marketing data (even prices of competitors) in one smart dashboard.

DENMARK - IKEA

Black Friday (RE) Sale

On a day when every retailer was talking about the low prices we have every day, we decided to demonstrate IKEAs durability instead. We created a sale featuring only used IKEA products found on Denmark’s largest second-hand marketplace (DBA).

CANADA - LOBLAWS

Click and Collect

Loblaw - a supermarket chain in Canada - has been increasing its sales under Covid19 as Canadian people are allowed to go out for grocery shopping. ​ dentsu X Canada worked with Loblaw to increase its ecommerce too. ​The process is not online deliver, but you can order in advance to pick up the product in front of the supermarkets.

PHILIPPINES - GLICO

Glico Ecommerce Project

Given that GLICO has activated their e-commerce channels on Lazada and Shopee which are major marketplaces in SEA, dentsu X Philippines proactively presented their e-commerce capability for both paid and organic optimization to take on the e-commerce assignment.

APAC

D-Commerce Marketplace Launch

Our proprietary market place optimization tool, d-Commerce Metrix, was officially launched across 4 APAC markets.​ d-Commerce Metrix, the proprietary data-driven optimisation software for Lazada and Shopee sellers, comes at a time when the rapid scaling of marketplaces has led to a surge in competition amongst brands and SMEs.