Week 2
ADDIE Model
ADDIE Model
The ADDIE model is a systematic framework in the field of education and training used to create effective learning experiences. It was developed in the seventies as a training model for the US army, and since then has become one of the most popular eLearning instructional design methodologies of today. ADDIE is an acronym that stands for five phases, beginning with Analysis, continuing with Design, Development, Implementation, and finally, Evaluation. Each phase contains smaller steps, which total 19 steps in all for the entire framework (Boogaard, n.d.). The process is iterative in that feedback from the Evaluation phase is used to improve on subsequent cycles of the instructional design process (University of Maryland Global, 2025). Below is a brief description of each phase in the ADDIE model (Gardener, 2011).
Analysis
This phase provides the important foundation that sets the stage for the entire instructional design process. This involves research into the learning problem, the target audience, the knowledge and skills to be mastered, as well as the learning environment.
Design
This phase describes how instruction will be effectively delivered and learning assessed. This involves creating and refining learning objectives and assessments to measure progress, describing instructional strategy to be used, including instructional materials and content.
Development
This phase involves the actual creation of instructional materials and assessment tools that were earlier described in the Design phase. It entails the integration of chosen media and technologies into the instructional materials as well as the development of the learning environment.
Implementation
This phase involves the delivery of the actual learning experience. This may entail instructors facilitating and providing feedback and support to learners, promoting learner engagement, and monitoring their progress. Data gathered on learner performance and feedback will be used to inform the next phase of the framework.
Evaluation
This phase involves analyzing data gathered in the Implementation phase to judge the effectiveness of instruction and to provide recommendations and/or improve on future trainings and instructional design decisions.
The ADDIE model has valuable implications to instructional design. Some of these include:
A Structured and Comprehensive Approach
With its clearly defined and organized phases, the model acts as a road map that breaks down the somewhat complex process of instructional design. It ensures that important steps in the process are not overlooked. This makes it especially helpful to new instructional designers.
A Focus on Learning Objectives and Data-Driven Decision Making
The model's emphasis on clear learning objectives helps ensure targeted and effective learning experiences. The model also encourages data collection and analysis, which allows instructional designers to make informed decisions about future improvements. This promotes a culture of transparency and accountability toward management and stakeholders, especially in large organizations.
Adaptability to Different Learning Contexts
The model's broad comprehensive framework makes it versatile and adaptable to more than just one learning context. The model lends itself well to and has been widely applied in the field of education (primary, secondary, and higher education) as well as corporate and organizational training.
The following section describes the strength and limitations of the ADDIE model as it applies to my minicourse idea.
Strengths
The ADDIE model's structured framework can be very useful for me in laying down a solid Instructional Design Document for my minicourse. By following the steps outlined in the model, I can be confident in the fact that I am addressing all necessary elements in the design process.
The ADDIE model's emphasis on creating instruction to address a specific target audience can help me design an effective minicourse by taking into consideration the strengths, needs, and motivations of my particular audience.
The ADDIE model's focus on learning objectives and data-driven decision making can help me ensure that the learning experiences I create are purposeful and targeted. In this way, time and money are not wasted on instructional strategies and design decisions that don't add value to the goals of the course.
The ADDIE model's iterative nature allows for feedback and continual improvement of the instruction cycle. The assessment that occurs primarily in the implementation and evaluation phases of the framework can allow me to see how I can improve the design and development of the course.
Limitations
The comprehensive nature of the ADDIE model may make designing a course a time-consuming and laborious process. Large amount of resources can go into each phase of the model, particularly when gathering and analyzing data to inform the design process. An alternative model may be more suitable given the lack of time and resources available to me.
The success of this model relies heavily on carrying out a complete and thorough Analysis phase. There is the concern that a lack of time and resources can create the potential for an incomplete analysis and hence compromise the effectiveness of the course design.
The ADDIE model's lack of emphasis on technology will require me to consider other learning models that can help me successfully integrate technology in the design and delivery of the course.
Conclusion
The ADDIE model provides a sound and well-tested framework on which to base the design of my minicourse. However, the overly prescriptive nature of the model with its large draw on resources, and the model's lack of guidance on technology integration may necessitate the need on my part to lean on other learning models when designing the course.
Text
Boogaard, K. (n.d.). The ADDIE model: A beginner’s guide. GoSkills.com. https://www.goskills.com/Resources/ADDIE-model
Gardener, J. C. (2011, September 25). The ADDIE analysis phase [Video]. YouTube. https://www.youtube.com/watch?v=JZdv5lrJs4U
Gardener, J. C. (2011, September 25). The ADDIE design phase [Video]. YouTube. https://www.youtube.com/watch?v=BhLIiF9QyTo
Gardener, J. C. (2011, September 25). The ADDIE development phase [Video]. YouTube. https://www.youtube.com/watch?v=JZdv5lrJs4U
Gardener, J. C. (2011, October 8). The ADDIE implementation phase [Video]. YouTube. https://www.youtube.com/watch?v=q8yky6-P1Uw
Gardener, J. C. (2011, October 18). The ADDIE evaluation phase [Video]. YouTube. https://www.youtube.com/watch?v=CBoI0wBo4vw
University of Maryland Global Campus. (2025). Overview of ADDIE Model [Lecture slides]. https://rb.gy/kfd7kj
University of Maryland Global Campus. (2025). Strengths and limitations of ADDIE [Lecture slides]. https://rb.gy/sk5iub.