Goal 2.1: Enhance effective, engaging, and inclusive/equitable health education and behavior change communications between CCHD and community members
How will we know if we achieve this goal? (click to see more)
Objective 2.1.a. By December 2024, increase the average post reach of CCHD Facebook post from the 2022 baseline of 1,331 to 1,500 and the average post reach for CCHD Instagram posts from the 2022 baseline of 95 to 200.
Objective 2.1.b. By December 2024, increase the average post engagement of CCHD Facebook posts from the 2022 baseline of 19.1 to 30.
Objective 2.1.c. By December 2024, 75% of posts on CCHD social media with align with updated branding strategy.
Objective 2.1.d. By December 2024, increase the number of social media platforms CCHD posts on at least once a week from the 2022 baseline of 2 to 3.
Objective 2.1.e. By December 2024, 100% of CCHD website pages will be reviewed, edited, and updated according to the organizational branding strategy.
Objective 2.1.f. By December 2024, at least 50% of static social media posts on the Cortland County Health Department page will include image descriptions, 100% of videos will include closed captioning.
Objective 2.1.g: By December 2024, communications campaigns for at least five health department programs and at least one CHIP focus area will engage community members from the intended audience in the planning and development process.
Objective 2.1.h. By December 2024, 100% of social media workgroup members will receive training in best practices for Diversity, Equity, and Inclusion in communications and health literacy.
How do we plan on achieving this goal?
Organizational Marketing Strategy
Create and implement an organizational marketing strategy that aligns with the branding strategy and incorporates behavior change/health education messaging for health department programs and CHIP focus areas.
Expand Social Media Use
Explore, expand, and evaluate the effectiveness of different social media content (static posts, videos, reels, podcasts, blogs) and platforms (Facebook, Instagram, TikTok, Twitter, Linked-In etc.) for both organic and paid marketing.
Use Local Websites for Resources
Leverage the CCHD website and other local organization websites to connect community members to local information and resources.
Engage with Media
Provide press releases and interviews for time-relevant health topics and upcoming CCHD educational events.
Engage Community Members
Engage community members planning, development, and implementation for communications campaigns through research, focus groups, and surveys related to content and communicating via multiple channels.
Accessible and Diverse Content
Increase diversity and accessibility of social media communications by updating social media policy to include accessibility guidelines, utilizing image descriptions and closed captioning for video, and showing a diverse representation of intended audiences.
Progress Updates
Equitable Communications
Identify and implement communications trainings related to DE&I and health literacy for the social media workgroup.