Enrollment & Retention

1. Two-Way Messaging: One guided, in-app conversation stream (student ↔ mentor) connected to the organization’s messaging backend, with automatic capture of chats for continuity, compliance, and a more student-centered mentoring model. It replaces scattered apps (WhatsApp, email, ad-hoc chats) with a single, official channel and reduces mentor admin burden—freeing up to ~7 hours/week for direct student support. Conversations remain secure and auditable, ensuring consistent follow-up even when mentors change and giving students faster, more reliable help without leaving Companion. 

2. A/B Testing for Required Actions 

3. Predictive model library/index for mentors/EC's 

4. New Student Orientation

5. Mentor Portal: A Companion-aligned workspace where mentors see assigned students in a unified record, use one secure messaging channel, and have all interactions logged automatically—enabling faster responses, consistent follow-up, and stronger privacy. The portal also provides ticketing, guided tasks, and a built-in knowledge base. With field-level security and streamlined workflows that cut administrative effort, mentors can spend more time coaching and less time on paperwork. 

6. Enrollment Counselor Portal: A dual-interface workspace that supports BYU-Pathway’s enrollment function end-to-end. International counselors use a Power Pages portal designed for leads, application milestones, tasks, tickets, and knowledge articles with FERPA-aligned data minimization; domestic counselors use Dynamics 365 CRM (and the portal as needed) for deeper dashboards and reports. Both interfaces read/write the same applicant record, so updates appear in real time. The model balances licence cost, privacy, and functional depth—enabling timely, personalized outreach from first inquiry to completed admission. 

7. Sentiment Data Analysis: Uses AI to read the tone of real interactions—Student ↔ Mentor conversations and chats with the Companion Bot (PWA)—classifying them as positive, neutral, or negative. It surfaces trends by area and topic to highlight concerns and content gaps, helping Mentoring prioritize outreach and improve guidance. Dashboards provide evidence for continuous improvements; Companion Native will be added as data becomes available.