The most important thing you can do as you wrap up your launch party is to book your next parties.
Here are some steps to make that happen:
Define WHEN you're going to be partying. Is it every Tuesday? Every other Wednesday? Mondays and Tuesdays? Look into the next 2 months and make a list of all of your available dates. Try to stay away from weekends, as participation is typically lower.
Did you know that you can host more than one party on any given night? It's called "stacking" parties and it's an amazing way to get double the work accomplished in a certain amount of time. We want to work smarter and not harder.
When setting a date for a party with a host be sure you offer her your next two available dates, do not just ask them to pick a day. "I have Weds 8/4 or Thurs 8/5 available. Which date works best for you?". Nine times out of ten they will pick a date that's offered.
Who's going to host these parties?
Start with your launch "host a party" post. Revisit that post. If anyone indicated interest, or even asked a question, message them and ask them if they'd like to earn some free books with a quick and fun party. Give a specific date.
Follow up with every launch guest. There's no guarantee that everyone in the party even saw that post, so it's SUPER important to touch base with your party guests and offer them 1-1 to host a party & earn double free books. That personal connection makes all the difference, and even checking in with folks about how they're enjoying their books can be a great segue into offering a party to help them earn more.
Now keep brainstorming! Once you've gone through that process, you can move to general brainstorming! Here's a brainstorming sheet to get you thinking beyond your launch. You can also use this Booking Notebook idea from our Senior Director, Nancy Ann Wartman.
Overcoming Hesitations:
Now first things first... a concern isn't a NO. That's a good sign actually, that they are thinking things over and wanting to be successful before they commit.
Secondly... since it's not a yes (yet), but not a no, what do we do!?!? Well, we have to recognize that it's a hesitation and speak into that with grace and compassion. We have to help them see the full picture with the right information - and all get a feel that we are here with them and want them to succeed just as much as they do!
But HOW?!!?!? Check out this document with TWENTY TWO different scenarios like these...
“I'm so busy right now.”
“I am not interested.”
“Too many friends are having parties.”
“I don’t have enough people to invite.”
"I don't want to be pushy."
“I’ve had parties before that flopped.”
"I get all my books at the library, 2nd hand or off Amazon."
"Let me talk to a few friends first"
"My friends are just too busy. I need to cancel."
“Now is not a good time, but maybe later.”
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Ever heard any of those!?! Want some help in knowing what to say!?
(also, download and save this for handy access):