Anyone in your network who you think would love to learn about these great books or who's children could benefit from them. Here is an idea sheet to get you started, the sweet spot for a strong party would be 25 confirmed guests:
You may find that your communication with your guest list will vary person to person, but however you connect personally reaching out is key. Here is an example message you can use when reaching out:
"Hey NAME! Are you familiar with PaperPie (formerly Usborne Books & More)? Our family is in love with these books & I wanted to share a bit more about them through a quick virtual gathering on _________ and thought you might be interested. These books & toys are educational, but they are also interactive and fun which sets them apart. Would you like an invite?"
Want some additional insight about how to invite for your launch party? Check out this quick 5 minute video for further guidance: