STEP 6: Wrapping Up The Party
Timeline: When the party ends and the event is closed
FINAL PARTY POST:
After the party wraps up (you can choose to extend it for a day or two more if it seems like some more folks weren't done shopping!), you can do a wrap-up post and pick a giveaway winner.
PRO TIP: Mark this post as an announcement so guests know where to find this information if they want to order again in the future. Making this post an announcement keeps the post at the top of the page.
Final Post Example:
Thank you to (tag host name) & this book loving community for the amazing party! Jess & Iva earned <<drumroll>> $250 of FREE BOOKS + $200 of 1/2 price books of her choosing from this party!!! 🙀 And thank you to (tag names of guests who purchased from the party) for your orders-- I hope you all love love love those books when they show up! Please let me know if you need anything!!
If you need anything please don't hesitate to email me (emailname@gmail.com) or connect with me on my Instagram account dedicated to BOOKS: <Instagram here>
Book a party with me & earn FREE BOOKS: https://forms.gle/VuaRMAaAheRdjTmF7
SHOP BOOKS ANYTIME: https://consultantID.paperpie.com
THE 2, 2, 2 RULE
2 Days: "Hey, Sally! I just wanted to say thank you so much for your order. Your support means so much to me. I'm so excited for you guys to get your hands on these books!"
2 Weeks: "Hey, Sally! I just wanted to make sure you're loving your new books! Are there any instant favorites?!"
Be personable and chat about the books! Is their favorite new book part of a series? Maybe they would enjoy another one of those titles or something similar. Always use this time to build your connection with the customer and find needs that you can help with. Then ask them to host a party of their own >> " I would love to throw a book bash for you so we can get you the rest of those books on your wishlist for (child's name)! What do you think?"
See slide below for an example
2 Months: "Hey, Sally! I just wanted to touch base to see how you are doing and if you need anything from me (sweet smile emoji)"
Time to circle back around. Are they still enjoying their books? Do they have any needs you can help with? Perhaps now's a better time to host a party?
You can call their attention to a post in your VIP group or share a new title with them that you think they would love. "We have these brand new paint with water books that are REUSABLE (hands up emojis) They are so perfect for summer and I wanted to make sure you had a chance to see them!"
Be sure to add something personal. You don't have to just end the conversation if they don't "need" anything right now. This is how you build that trust and relationship.
Tell them about out 50% replacement policy
Let's take a look at the difference between these two conversations.
In example 1 the consultant checks in and offers to help as she should but it's kind of dull and there's a lot of missed opportunity here. Based on this single interaction I don't think this customer is likely to reach out to the consultant again.
In example 2 the consultant sounds excited to hear the feedback from the customer. She makes her message personal by using the child's name and creates trust. The consultant is also providing great customer care by sharing other titles that the child would enjoy based on her new favorite book. This message can lead to building the customers wishlist and may also lead to a booking.