Introduction
The subject Consumer Studies focuses on developing knowledge, skills, values and attitudes in learners, to enable them to become responsible and informed consumers of food, clothing, housing, furnishings and household equipment, and to use resources optimally and in a sustainable manner. The subject also promotes the application of knowledge and skills in entrepreneurship and the production of quality marketable products that will meet consumer needs.
Mission Statement:
To strive to make each individual learner reach her TRUE potential.
To encourage critical thinking and problem-solving skills.
To encourage learning to be learner-centred and not teacher-centred.
To give learners an opportunity to learn and apply entrepreneurial skills.
To assist learners to reach their educational goals by providing ongoing support and guidance.
To keep abreast of current consumer issues, developments in food and nutrition and modification of products to suit consumer needs, marketing, interior design and fashion.
To make Consumer Studies a subject that is thought of in the highest regard.
To provide a comprehensive study programme to engage learners in well-designed, efficient and productive study.
To assess learners using many different tools, in order to obtain a holistic judgement based on knowledge, skill and attitudes and values.
To have an open-door policy to negotiate and address problems that may arise.
To be transparent about the assessment syllabus at the beginning of a learning experience.
To encourage learners to make use of the information technology resources they have at their disposal.
Syllabus
The topics that are covered are:
Entrepreneurship – production and marketing
Food and Nutrition
Clothing and Fashion
Housing and Interiors
Food Production/Practical – the learners do their practical in Term 2 & 3 and have a PAT in term 4.
The Consumer
Investigate channels for consumer complaints.
Analyse the implication of taxes, interest rates and inflation on management of available funds for acquiring food, clothing, housing and furnishings.
Food and Nutrition
Suggest guidelines for the prevention of nutritional and food related health conditions.
Identify consumer issues related to the impact of the selection and use of food on the natural and economic environment and suggest strategies for addressing the issues.
Clothing
Examine and describe current fashion trends for young adults.
Apply clothing theory to the selection of clothing for young adults.
Identify consumer issues related to the impact of the selection and use of clothing on the natural or economic environment and suggest strategies for addressing the issues.
Housing and Interiors
Explain the financial and contractual responsibilities of the occupants for different housing options and identify the role players involved.
Compare and evaluate the choice of large household equipment, and explain the financial, contractual and environmental responsibilities when purchasing such equipment.
Discuss the responsible use of municipal services and the importance of waste control related to housing and household equipment.
Entrepreneurship and Production – Theory
Formulate a plan to produce and market a quality product - identify business opportunities, develop specifications for a product, control the quality of the product, develop a marketing plan, complete a financial feasibility study, determine production costs, selling price, profit and start-up needs, create a cash-flow projection.
Entrepreneurship and Production – Practical Assessment Task
FOOD PRODUCTION – the learner will formulate a plan for the production of a product, as well as apply theory and demonstrate practical skills to produce quality, marketable products while working individually.
Practical Examination
If you have the qualities we are looking for and have always been interested in cooking, nutrition, fashion design, textiles, interior design and housing, marketing and consumer needs, then you are the person who should be studying Consumer Studies. It is easy to identify those pupils who have chosen it because they really want to, and those who have thought it to be an easy option!
Consumer Studies is a life skill - you will definitely use the skills you learn every day of your life. So remember...you don’t have to study Consumer Studies solely to enter the relevant job opportunity fields of which there are many but you can choose it because it will help you in your everyday life and, most of all, it is FUN!
What Qualities do I need?
Even though Consumer Studies is fun – remember it is also hard work!
Consumer Studies students are those people who have a passion for food, clothing, housing, soft furnishings and interiors and have high standards, values and goals in life.
The Consumer Studies Department would like to see the following qualities:
Passion
Commitment
Hard work
Dedication
Attention to detail
Keen interest in health
Love for life - You are what you eat!
Fashion-conscious—Interior awareness
Time Management and organizational skills
Creativity and flair
One portfolio will show evidence of both theory and practical work.
25% SBA (Standard based assessment - tests, class work, practical tests and class practical's)
25% PAT ( Practical examination)
50% Final Examination (Theory)
In grade 12 the internal assessment will make up 25% of the final mark and consist of 3 tests, 6 alternate tasks and 1 examination. The practical component will consist of 1 internally set practical assessment tasks (PAT) and one externally set and moderated PAT making up 25% of the final mark. The National Senior Certificate examination in November will make up 50% of the final mark.
Consumer Services and event management
Co-ordinate events within the fields of food or design.
Marketing and Management
Marketing consumer products within a company.
Public Relations and Media
Promoting products to consumers and dealing with advertising.
Product Development and Quality Assurance
Developing new consumer products suited to their needs – this could be clothing, food or furnishings.
Promotion or Liaison Officer
Introduce new / existing products of a wide variety to consumers. Demonstrate, develop, test and market products.
Journalism
Writing talent and creativity applied in the press, radio, TV media on a full-time, part-time or freelance basis.
Research
In the food, nutrition, clothing and housing fields in the manufacturing industry and at research institutions.
Dietician
Register for private practice or in the service of hospitals / private companies.
Field of Clothing
Clothing designer, dressmaker, merchandiser, fashion buyer.
Field of Housing
Interior designer, housing consultant.
Hotel / Restaurant / Catering
Hospitality industry: manage game lodges, offer private catering
Food Services Management
Entrepreneur
Opportunities in the food, clothing, housing fields; this is especially relevant to a working-from-home situation
Formal education
Teach/lecture at university, technical university, technical college or high school.
Adult education
Develop programmes, do extension work in government services or NGO’s in community development