Articles

Five Ways to Up Your Green Team Game

By Annika Fisher, MN GreenStep Schools Spring 2021 Intern 

Published January, 2022

I’m a psychology major, but I don’t necessarily plan on using my degree to have a career in the psychology field. Am I throwing thousands of dollars in tuition at a target that I’m not even aiming for? It probably sounds like it, but I disagree. At its root, psychology is the study of human behavior. If you wanted to explain psychology in even simpler terms, you might say that it’s the study of why people do the things they do. This applies to literally every aspect of human existence, from why we look at ourselves in the mirror when we wake up in the morning to why we have trouble falling asleep at night. In sustainability, there are a lot of choices that we make throughout our day. Will I hold onto my soda can until I find a recycling bin, or throw it in the garbage now? Can I do this homework assignment electronically, without using any paper? Should I buy the pasta sauce in the glass jar or the cheaper plastic one?  

For most of us, sustainability comes at the cost of convenience, whether that be level of effort, cost, or speed. For the majority of American society, sustainable behaviors are not taught from a young age and instead require us to make conscious changes in our habits. As we at Minnesota GreenStep Schools seek to encourage sustainability throughout the Minnesota education system, one of the biggest barriers that we need to overcome is how to make sustainability an easy choice, and the best place to start is with efforts in promoting behavioral change. 

To begin making behavioral changes within a school community, there are multiple areas that need to be addressed. From teachers to students, custodial staff to the school board, and more, school communities are made up of a variety of people and systems which can all be addressed with a multi-faceted sustainable behavior campaign. Behavioral campaigns will look different from school to school based on resources, pre-existing practices, and the school culture, but I’m going to lay out the groundwork so that you and your school can implement these steps in ways that make the most sense to your community.

Recommendation 1: Make changes within the school system 

Who better to begin the process of sustainable behavior changes than the people at the top? School boards and administrators have the power to implement policies and regulations that can not only enforce sustainable behaviors until they become habits but can have a hand in showing the school community how important environmental issues are. In 2012, Portland Public Schools shared a document in which the school board directed their community to:


With recommendations like these, school communities should be more willing and motivated to put in the effort to act sustainably. I urge you to encourage your school boards or other administrators to make a similar statement to show their support of sustainable behaviors. It would also be great to see schools reward their communities for successes within these recommendations, like recognition as classes compete to see who has the lowest amount of waste in the cafeteria bins after lunch. If the school has the means to, they should consider a school-wide, long-term competition between classes or grades to be rewarded with something like a pizza party. Pizza boxes are compostable, after all!

Recommendation 2: Effective education

Environmental education is key to creating sustainable habits. Bystander confusion is the idea that, when unsure about what the right thing to do is (say, while standing in front of a recycling and garbage bin and trying to decide which one your coffee cup belongs in), people are much more likely to do nothing at all (i.e. throwing the cup in the garbage rather than using resources and context clues to figure out the right choice). This uneducated inaction can be avoided if environmental education becomes a priority in schools! Environmental education doesn’t have to exist in the form of an elective environmental science class or a one-week-long science unit, either. Interdisciplinary learning is a great way to engage students in environmental ed through all areas of the curriculum. The Sustainable Jersey for Schools program in New Jersey actually offers examples of environmental curriculum guidelines for almost all subjects and grade levels, because yes, even math class can help children learn about sustainability! If students know how to be sustainable, the next logical step is for them to do it. It’s also extremely helpful for people of all ages to be able to make personal connections to these seemingly huge issues. Effective environmental education should teach students about the environmental issues closest to home as well as around the globe, like combining a lesson about habitat destruction within the US with information on the Great Barrier Reef in Australia. If you can, organize a field trip to a nearby landfill, recycling, or composting facility so that students (and staff!) can see where their waste is ending up. Personal connections can be made to remote environmental issues by having students research how their favorite exotic animals are impacted or telling them stories about children their age who have faced difficult environmental situations. Through effective and personalized education, the students become stakeholders and have that much more reason to care and act accordingly. 

Recommendation 3: Overcoming obstacles

Big steps are always harder when there are barriers to break down along the way. Something that would be helpful for any school or community would be to have a group of people sit down and identify the barriers that are keeping students and staff from acting as sustainably as possible. According to psychologist Christie Manning, these barriers can be anything physical, social, or psychological. Some examples that Manning offers in her guidebook “The Psychology of Sustainable Behavior” are barriers of infrastructure such as a town having no bike lanes, social barriers like being looked at strangely when you bring your own reusable cup to a coffee shop, and psychological barriers like kicking your soda habit that has you drinking two plastic bottles a day. 

In schools, these barriers might look like a lack of financial resources or infrastructure such as a compost collection service, or breaking the habits of students who are used to buying a plastic water bottle in the cafeteria every day. If school communities can identify their barriers, they can then decide which ones they can begin work on right away and which will need to be addressed in the future. If the school doesn’t have the flexibility to hire a new staff person to manage all of its green action plans, maybe the responsibilities can be divided between existing members who are willing to take on a little extra work. If your town doesn’t have an industrial composting facility to contract with, it might be best for the school to create its own backyard-style compost and a community garden to go along with it. The same goes for behavioral changes. If it’s too much to ask students to never forget their water bottle at home and end up buying a plastic one instead, ask them to try their best to do it less often. Don’t let barriers discourage you or your students from taking the first, sometimes small steps. A school full of imperfect environmentalists will always make more impact than a handful of people doing everything perfectly!

Recommendation 4: Make sustainability cool 

The psychological concept of social proof offers a fool-proof marketing tactic for all kinds of situations. Social proof is the idea that people are more likely to do, say, or like something when they see other people doing it, too. When it comes to sustainable behaviors, it’s hard to be the only one trying to make a change. It’s even harder if you’re a middle schooler, but if any group of people is going to make decisions based on what their peers are doing, it’s them. There are a few different ways that social proof can be implemented in a school that’s trying to promote sustainability. For one, teachers can be encouraged to model sustainable behaviors around their students. If your school has a group of students like a student council, teach them about sustainable behaviors first and then send them off into the world with an assignment to perform sustainability in front of their friends and peers. Another group of students that the school could put together is a Green Team to lead their fellow students in all kinds of sustainability initiatives throughout the school year. Everybody loves a good competition, especially with the possibility of an award. I recommend organizing a school-wide competition to see which grade, class, lunch period, etc. does the “most” or “best” at a particular sustainable behavior like having the least amount of food waste after lunch.  

Recommendation 5: Make sure everyone has a chance to get involved

For any sort of campaign to truly be successful, it needs to be accessible to all members of the community. Especially when it comes to sustainability, it’s important to meet people where they’re at. While some students may be well-versed in the recycling process, others might not have much experience with the practice. In order to address the school community in a way that feels accessible to everyone, make sure that information is being shared with vocabulary that’s familiar to everyone, whether or not they are familiar with the ideas that the vocabulary is being used to describe. When I was a sustainability advocate for my freshman residence hall, part of my job was to make sure that people were putting their waste in the right bins between the compost, recycling, and trash bins. What I noticed was that, since the compost bin was labeled “organics recycling,” people who didn’t know what that meant were just throwing in anything that had the word “organic” on it, like food packaging (which isn’t typically made of compostable materials). This problem could have been avoided simply by labeling the bin “food waste” or “compost.” 

Another accessibility issue that can arise in a setting like public school is the difference between cultural and political beliefs of community members. Some cultures or religions have different relationships with the environment than others, and so sustainability might look different for them. It’s important to recognize that there’s no such thing as a perfect environmentalist, and that any amount of sustainable practice is better than none and is enough to make a difference.

Conclusion

Habits can be hard to break, but working on them with others is a great way to get started. In order to break unsustainable habits within your school community, it's important to work together and inspire each other to make those changes. With a behavioral campaign reflecting the recommendations I’ve laid out here, I believe that it is possible to kick-start (or continue) your school’s green journey. Creating behavioral change can be a first step to making sustainability more convenient. Once sustainability is seen as convenient and schools all over Minnesota are participating in programs like ours, then we’re on track to making sustainable behaviors a cultural norm. From the school board to the students, there’s a way for everyone to contribute to making sustainability an achievable goal for the school community. 

About Annika Fisher-from the February 2021 Newsletter:
"I am a junior at the University of Minnesota majoring in Developmental Psychology and minoring in Sustainability Studies. I joined Minnesota GreenStep Schools because I wanted to find a way to combine my knowledge of developmental psychology and sustainability, and GreenStep Schools is a great way to do so. I'm excited to be able to help in developing the waste reduction best practices for the GreenStep website, as well as writing here and there for the newsletter while I explore how psychology and sustainability intersect."