Funds raised through the Paper Clover campaign support scholarships for 4-H camp and leadership conferences, such as the California 4-H State Leadership Conference.
Demo Days is a hands-on event at Tractor Supply where customers can visit their local store and test drive riding mowers around an obstacle course before making a purchase. The event gives people a chance to see the equipment in action, ask questions, and learn more about tools for their property.
This year, we want to encourage 4-H programs to partner with their local TSC store and have 4-H’ers participate in store on that day. Not only does this create a great atmosphere in the store (4-H’ers bring the good vibes!), but we also know it’s a sure-fire way to significantly increase the funds raised in-store.
$50 Gift Card for Participating Stores: Each store will have one $50 gift card available for a participating 4-H program. If multiple clubs participate, local 4-H staff can determine how the card is distributed (for example, to a specific club or retained by the county office). Please note that each store will have only one card available.
State Fundraising Match: The Tractor Supply Foundation will match the funds raised by the highest fundraising state on April 25 with an additional donation to that state’s 4-H program. Donations will also be provided to the second- and third-place states at a lower level (we’ll follow up soon with the exact amounts, but they will likely be in the $1,000–$5,000 range).
To ensure that stores have the necessary gift cards and logistics in place, we are asking for 4-H programs to register if they plan to participate in Demo Days on April 25. Please reach out to your local TSC and work with them on specifics as well. This information goes to the corporate side of Tractor Supply to ensure they have the proper resources in place.
Share - post about the campaign on your social media channels. Use #PaperClover and tag us @ca4H (Instagram) and @california4H (Facebook). Also tag Tractor Supply on Instagram @tractorsupply or on Facebook @TractorSupplyCo. Include #YesTSC to give them permission to share your content on their channels.
Connect with your county 4-H office to schedule one of the following:
In-Store 4-H Displays - Stores are eager to build relationships and would love to showcase a display about their county’s 4-H program during the campaign.
In-store Booth - Clubs can set up a booth or table at the store to share what they are doing in 4-H.
Stores that have a 4-H display or booth have much higher sales of Paper Clovers!
Spring 2026 Paper Clover campaign post
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Some ideas to share on social media:
Announce start of Paper Clover Campaign
Share photos of your in-store displays
Share photos and videos of 4-H camps and leadership conferences that are supported by the Paper Clover campaign.