Brand Kit

University of California 4-H Youth Development Program, or California 4-H

The 4-H Youth Development Program is delivered nationwide by over 100 land grant universities in every state and territory through the Cooperative Extension system. The University of California is the land grant university of California. The University of California Cooperative Extension, UCCE is administered by the University of California Agriculture and Natural Resources, UC ANR.

Branding with California 4-H

All California 4-H clubs, camps and counties should be including the California 4-H logo on 4-H branded materials. Connecting to the statewide program lets people know that your local programs are part of a dynamic statewide 4-H program!

Innovation and Research connection: As a unit of the University of California, the 4-H program leads research in youth development, which gives us opportunities to pilot new initiatives, such as the 4-H Thriving Model, Teens as Teachers and STEM initiatives.
Everyone is welcome: California 4-H is one of the largest and most diverse 4-H programs in the country. We have 4-H programming in every county in California, in both urban and rural areas.
Strong Youth Leadership & Civic Engagement: California 4-H is known nationally for its strong youth voice structures such as State and County Ambassadors, youth on Advisory Councils and integrating youth leadership into community action.
A range of STEAM opportunities: Youth have opportunities to compete in local, state and national competitions. Statewide, we offer a wide range of topics, from animal science and agriculture production to drones and robotics.

California 4-H name and logo

The official name of the program is University of California 4-H Youth Development Program. You can shorten this to "California 4-H" if you include the full name when referring to the program in writing.

Example

Sacramento 4-H, part of the University of California 4-H Youth Development Program (California 4-H), is hosting the state qualifying contest for the Western National Roundup in Denver, Colorado. Senior 4-H youth (ages 14 and up) qualify to represent California 4-H at the national competition.

The California 4-H logo is the 4-H emblem with the UC ANR brand. This logo was refreshed in Sept. 2025 and aligns with the branding of all UC ANR programs. All 4-H materials created and published starting in Sept. 2025 should use this logo.

The California 4-H logo should be used on all materials, clothing and handouts created by 4-H in California, including clubs, camps, enrichment programs and county 4-H programs.

Brand Guidelines

Please refer to the UC ANR Program Brand Guide for proper use of the California 4-H logo. The 4-H emblem should also follow the USDA: 4-H Name and Emblem Use Guidelines.

English California 4-H logos

California 4-H logo - EN

stacked California 4-H logo - EN

Screen Use & Desktop Printing

Horizontal

Stacked

Professional Printing - Vector files

Horizontal

Stacked

Spanish California 4-H logos

California 4-H logo - SP

stacked California 4-H logo - SP

Screen Use & Desktop Printing

Horizontal

Stacked

Professional Printing - Vector files

Horizontal

Stacked

Use of the 4-H Emblem

4-H Name and Emblem Usage flyer

Using the 4-H name and emblem requires proper authorization from the California 4-H program. Please note that the 4-H Name and Emblem Use Guidelines also apply to the California 4-H logo.

Please see our Name and Emblem Usage flyer for a quick overview of how the 4-H clover emblem can be used.

The 4-H Name

When using the 4-H name, always include a hyphen between the numeral "4" and capital "H". Do not spell out the number 4.
The full name of the program in California is the University of California 4-H Youth Development Program. You may also use California 4-H.

The 4-H Emblem

The 4-H Emblem is the green four leaf clover with white capital H's. The emblem may also be displayed in black with white H's or white with black H's.

Do not replace the name "4-H" with the clover.
Do not use the clover to replace a word or letter in a word.

Using the 4-H name and emblem requires proper authorization. 4-H clubs go through a charter process through the state 4-H office. County organizations who want to use the 4-H name and emblem must get an authorization document from the UCCE county 4-H office. For use by a statewide organization, please contact the state 4-H office.

For more information, please see the USDA: 4-H Name and Emblem Use Guidelines.

Color Palette

For brand consistency, please use the following colors. For 4-H materials, please use the 4-H Brand Palette. For UC ANR/UCCE materials, please use the UC ANR Brand Palette plus the 4-H green and white.

4-H Brand Palette

4-H Green

HEX: 339966

White

HEX: ffffff

Black

HEX: 000000

Alternative Background

The default background color in designs is pure white. Consider changing your background to "Seashell", which is a grayish-white. Why?

Pure white can be TOO bright, especially when it’s dark around you.
It can make dark text harder to read because of the strong contrast.
If you have white bordering your design it will blend with the background, like on websites. See White box at left!
Please note: the 4-H Emblem colors of green and white cannot be changed.

Seashell

HEX: f1f1f1

Sunflower

HEX: FDC82F

Sky

HEX: C9E3DC

Cherry Blossom

HEX: EBBDA9

Kale

HEX: 004438

Tomato

HEX: F54359

Stone

HEX: E0DED8

UC ANR Brand Color Palette

UC ANR Primary Palette

UC ANR Blue

HEX: 005FAE

UC ANR Gold

HEX: FeBe10

UC ANR Cyan

HEX: 0088CE

UC ANR Gray

HEX: 6D6FZ1

The UC ANR Primary Palette is the colors of the UC ANR logo.

UC ANR Accent Palette

Burnt Orange

HEX: ED6D38

Orange

HEX: E4891B

Gold

HEX: E3982E

Light Green

HEX: 0088CE

Dark Green

HEX: 4C7529

Sky Blue

HEX: 0096D6

Brown

HEX: 9C6828

Red

HEX: C72D27

The UC ANR Accent Palette is used for all other UC ANR programs, including the UCCE logo.

Everyone is Welcome

Non-discrimination Statement

USDA funding requires us to provide standard non-discrimination language in communications about programs. The UC ANR policy related downloads are available online and updated by the Affirmative Action Team. Please see their page for Spanish and other versions required for recruitment notices and educational program publications.

Statement for single page print publications

Single page print publications for educational programs includes flyers, postcards and other print materials. This statement is not necessary on social media posts that promote 4-H activities.

Text must be the same size as main text of the publication.

The University of California Agriculture and Natural Resources (UC ANR) is an equal opportunity provider. (Complete nondiscrimination statement can be found at: https://ucanr.edu/sites/default/files/2025-06/2025_ANR_NonDiscriminationStatememt.pdf Inquiries regarding ANR’s nondiscrimination policies may be directed to UC ANR, Civil Rights Compliance Officer, University of California Agriculture and Natural Resources, 2801 Second Street, Davis, CA 95618, (530) 750-1280.

University of California Agriculture & Natural Resources (UC ANR) is an equal opportunity provider.

Accessibility

The wheelchair accessibility icon indicates meeting/event locations accessible to individuals with wheelchairs. Note that this is not a general accessibility icon.

Communication support

If you are offering language assistance, please use the statement from the nondiscrimination statement for educational program publications.

Persons with disabilities who require alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact the UC ANR Office of Civil Rights, contacts: EEO Representative David White at 530-786-0206 or email: dewhite@ucanr.edu, or Interim Civil Rights Compliance Officer Tina Jordan at 530-750-1280 or email tljordan@ucanr.edu. Individuals may also contact USDA through the Telecommunications Relay Service at 711 (voice and TTY). Upon request, program information may be made available in languages other than English.

Tip

For events, include a statement on your materials that asks individuals who require an accommodation to make their request to the event contact person at least a week (or more) in advance of the event.

4-H Apparel and Branded Items

Youth in red shirt standing next to clothing rack with t-shirts on hangers

Branded t-shirts can have the California 4-H logo on a sleeve, front or back. Pictured: Program Assistant Alyssa with the shirts for the State Leadership Conference.

4-H branded apparel

All apparel and items that are branded for the 4-H club or county must include the California 4-H logo. Apparel can include any wearables, such as shirts, jackets, hats, etc. Size and type of item will be given consideration in determining use of the California 4-H logo.

Brand designs must be approved by the County 4-H Community Education Specialist or Regional Program Coordinator before printing. All designs must follow UC ANR and 4-H emblem brand guidelines.

Designs that require extra consideration by UC ANR Strategic Communication or the 4-H Marketing & Communications Specialist may require more approval time – please plan accordingly.

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