Tiger Personalities
Tiger Personalities
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Tigers are talkers. These open, expressive and cheerful customers are fast, impulsive and visual characters; which can become dramatic under pressure. As "king of the jungle", Tigers live by the mantra: “Hey, world – look at me!” Imaginative and noisy, tigers thrive when they can openly share their ideas and feelings.
Get comfortable, but not too comfortable
Get comfortable, but not too comfortable
Unlike bull clients who like to get straight to business, tigers value building relationships and enjoy having conversations about topics other than shopping. This means that you should refrain from diving into the nitty-gritty details about what they are looking for, as it can make the customer feel rushed and may cause them to feel less comfortable working with you. Instead take the time to build a relationship with them.
With all of that being said, don't let yourself get too comfortable. Although these clients are happy and talkative, they are still serious about buying a product and want to do this in a timely manner. Remember to stay in control of the conversation and don't steer away from your presentations too much and uncover what they are looking for. Since tigers tend to be a little disorganized, it's important that you keep them on track and not let their talkativeness steer you away from the sale.
Don't jump to conclusions
Don't jump to conclusions
The key thing to remember here is that you shouldn't allow yourself to become overconfident. Tigers are optimistic and easygoing, so it's common to think that there will be no problem getting them to close on a sale. Don't mistake their optimism for a willingness to buy. Remember that tigers are easily excitable and will likely show some level of interest in any product that has something they are looking for--so cover all your bases and be sure that you are showing a good range of products.
Highlight the important features
Highlight the important features
Tigers are excitable and enjoy new or unique things, which is exactly the type of features you should be highlighting when showing a product. Is there something new in the store? A better product to what they’re looking for (Lookah Seahorse vs Honey Straw? Have they seen an ash catcher?
A big selling point for tigers is that the products have "cool" or "trendy" features that complement their fun and energetic personalities. Highlighting these features also allows you to strike up a conversation and gain more insight into exactly what they expect out of their purchase.
Highlight the important features
Highlight the important features
Much like clients with lamb personalities, tigers tend to not express negativity or their concerns. They have a reputation for always being enthusiastic, so you'll have to ask plenty of questions if you want to find out what they are really thinking. The best way to do this is to address the issue directly by asking questions like, "Is there anything that concerns you with this product" or "What do you not like about this?" Over time, you'll have a better understanding of what they are and are not looking for.
Sales Strategy
Sales Strategy
Do lots of listening and nodding. Begin your discussions with these flamboyant customers by squarely focusing on them. Always bring them back to the point with questions.
Do lots of listening and nodding. Begin your discussions with these flamboyant customers by squarely focusing on them. Always bring them back to the point with questions.
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