Soft spoken, passive, sensitive and likely to avoid any confrontation or conflict, lamb customers should be pretty easy for you to identify. While working with these types of personalities may seem like a walk in the park, their indecisiveness and slower pace will require you to stay on your toes.
Having patience is the key to success when working with lambs, and it's important that you get used to working at their pace. You'll find that they often change their mind, so it would be in both of your best interests to explain things for however long they need in order to feel comfortable. It's critical that you don't rush them, as it will not be received very well. Instead, just be there for when they have a question and ensure that they know you are there to help.
Lambs trust the opinions of other people and many of them will periodically bring their friends on shopping trips. This can be a good and bad for you. On the positive side, their friend's reassurance can speed up the buying process because lambs will feel more confident in their decision.
On the other hand, lambs tend to be soft spoken and unknowingly allow their friends to take over the conversation. This is where problems can arise in your relationship with the customer, as their friend's opinion may conflict with their own needs. Keep your customer focused and remind them that it's really about what they are looking for.
Lambs are known for not expressing their negative thoughts, so any worries they have will remain behind the scenes. This trait can create problems in the long run because it contributes to their inability to make a decision and stick with it. If you dig deep and uncover any underlying concerns they may have right out of the gate, you'll find that it makes the entire process that much easier.
For example, you could ask, "What are your concerns with this product? Is there anything that you may be unsure about?" If you can uncover any standing issues from the get go, it will be much easier for them to decide on what they are looking for and what they are not.