Bull Personalities

Straightforward and always seeking control of the situation, customers who fit under the "Bull" category are ready to get down to business. Bulls know what they are looking for, and they expect that you are able to recognize those needs and fulfill them as quickly as possible. More than likely, they won't be spending a lot of time making decisions and will be prompt in everything they do.

Control The Conversation

Make sure you are taking control of the situation by asking them what specific features they desire the most; otherwise, there's going to be a lot of back and forth. From the very beginning of your conversation, ask questions like, "What are you looking for in a pipe?" "Is it for flower or concentrate, beaker or recycler, easy to clean?" This will allow you to break past their "sternness" and get to the heart of what they are looking for.

Move Swiftly

Bulls aren't going to sit around and weigh out every option like some of your other customers might. Instead, they'll be looking to jump on a decision as soon as the opportunity presents itself.

This means knowing your inventory as every customer is looking for the best value for their money. Rather than taking things step-by-step, ask direct questions at the very beginning and be prepared to present products- their operation and price point. Although some of your customers may see this as being pushy, it's exactly what the bulls in your audience will be looking for.

They're still your customers

From the start, you'll recognize that bulls will not always be your fun loving or talkative types. Since they know exactly what they want, there will be little to no small talk coming from their end. This might seem a little intimidating at first, but it's something you're going to have to get used to.

Odds are that they'll likely cut you off in conversations and shoot down some of the ideas you offer them. Don't take offense to this, because it's just how they are. If you can "talk the talk" and "walk the walk" by giving a confident presentation, you'll be just fine when working with these types of customers.

Sales Strategy

Give no-nonsense bulls your full attention. They won’t appreciate your wit and good humor. Instead, get to the point. Be prepared with the facts and deliver them quickly, using concise, “fluff-free” language.

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