Owl Personalities
Owl Personalities
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Owls are thinkers. These quiet, conservative and reserved customers make slow and deliberate decisions. Their expressionless, poker faces give the impression of preoccupation with something else. Motivated by procedures, information, rules and predictability, Owls become critical under pressure.
Ask Plenty of Questions
Ask Plenty of Questions
Although owls know what they want, it may be hard to get that information from them because they are far less likely to openly express their thoughts. Odds are that they already have a list of things they are looking for, so be sure that you are frequently asking them questions so that you can mark items off this list.
Once you've been able to determine what they're looking for in a product, it will be much easier to meet those expectations, because you can then only show products that meet that criteria.
Show Your Expertise
Show Your Expertise
You're the sales associate, but owls will really put your knowledge of products to the test. Sure they'll ask the normal questions about the basic operation and price, but you can bet your bottom dollar that they will need more detailed information.
What’s the best heat setting? What colors are available? Which is the best banger? How much water should I add? Questions like these are going to come up, so be proactive and give yourself a little refresher course on videos of the products you sell.
Unlike bulls, who desire quick and simple answers, owls are more than happy to listen to any information that you can provide.
Cover All of Your Bases
Cover All of Your Bases
If you can't already tell, it's going to be difficult for these clients to decide on which product they will purchase. Refrain from being pushy, but it would still be a good idea to ask them questions like "Have I explained everything clearly?" or "Are there any other questions that I can answer?"
Don't try to rush their decision, because it will only make them uncomfortable. Ask if they would like time to think it over or look around. Just make sure that you've provided them with the necessary information.
Sales Strategy
Sales Strategy
Wow Owls with brochures and technical fact sheets. Swap small talk with a discussion that focuses on reassurance. Give Owls plenty of time to think before expecting a response, using language that provides comfort.
Wow Owls with brochures and technical fact sheets. Swap small talk with a discussion that focuses on reassurance. Give Owls plenty of time to think before expecting a response, using language that provides comfort.
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