Week 5

General notes

• Ideology is a system of beliefs that shape a collective/personal view.

  • Historical Materialist Perspective

    • Economic, prioritises economic forces as foundation of ideology.

  • Culturalist Perspective

    • Human/social

    • Community groups, religion, family, nationalism

• Otherization (or othering/otherness) is a practice of treating others differently, not based in reality. An example of this is placing groups outside of "the norm."

  • Ignored

  • Pandered to

  • Romanticise/exoticise

• Myth is a representation of an "idea" that is collectively endorsed/believed in.

  • Words/images systematically used to communicate cultural and political meanings.

• Globalisation

Glossary stuff

• Three points of divergence

1. Determination: what factors shape an ideology?

2. Epistemology: what is the nature of people's understanding of reality?

3. Textuality: how do ideologies operate within media texts?