Week 4

Lecture Notes

• In Bluey, the main target audience is kids, but the stakeholder audience is the parents of the kids that are watching the show, as the show speaks to the parents as well with its messages and portrayals of adult characters with adult problems.

• Bluey's aesthetics also target the Australian audiences, such as with quintessential Australian accents, Australian slang, Australian names, etc. Bluey also targets diverse audiences by portraying a diverse cast through different dog breeds. 

  • A lot of the elements of Bluey are not by chance and have been intentionally chosen. For example, the different dog breeds representing different races was chosen because it reaches the audience on a more subconscious level, avoiding the problem of striking the audience as being "too on the nose".

• The target audience is your primary demographic, whereas the stakeholders are your secondary demographic, who are as important and can even be more important than your primary. For example, with an immigration app, the primary (target) audience is those who are looking to immigrate to a country, and the secondary (stakeholder) audience are the Government agencies that would want to pick up the app and make it available to those in your primary audience.

• It's important to consider how your product resonates with your audience, e.g. how immersive it is if it's a game, how well it connects with personal experiences of the audience, etc.

• Start zoomed out for your demographic, then zoom it in. E.g. first see your audience as 18-25 year olds, then zoom in and target Australian audiences who are 18-25 year olds (for one specific point).

• Creative texts to analyse the target audiences and reason for design for are Finding Nemo, Borat and Fortnite.